customer - Fashion Blogs - Fashion Industry Network2024-03-29T04:55:38Zhttps://www.fashionindustrynetwork.com/profiles/blogs/feed/tag/customerKiskissing: Trustworthy Kids Clothing Websitehttps://www.fashionindustrynetwork.com/profiles/blogs/kiskissing-trustworthy-kids-clothing-website2020-12-03T04:03:15.000Z2020-12-03T04:03:15.000ZKiskissing Wholesalehttps://www.fashionindustrynetwork.com/members/KiskissingWholesale<div><p>November is a good month for shopping. Because Black Friday is coming soon. Black Friday is the first Friday after Thanksgiving, and Thanksgiving is the fourth Thursday in November every year, so its second day is also the beginning of the US Christmas shopping.</p><p><a href="https://www.kiskissing.com/kid-butterfly-car-pink-t-shirt.html"><img class="attachment-thumbnail size-thumbnail aligncenter" src="https://www.zonearticles.com/wp-content/uploads/2020/11/kiskissing-Wholesale-Kid-Butterfly-Car-Pink-T-shirt-a78129bc.jpg" alt="kiskissing Wholesale Kid Butterfly Car Pink T-shirt" width="600" height="800" /></a></p><p>Black Friday is also the launch day of the unofficial Christmas shopping season in the United States. It is the craziest shopping day of the year. Many websites offer discounts, and our website kiskissing is no exception, but <a href="https://www.kiskissing.com/"><strong>wholesale kids clothing supplier</strong></a> kiskissing will be one of your best choices. As the following.</p><p><a href="https://www.kiskissing.com/kid-boy-letters-casual-denim-trousers.html"><img class="attachment-thumbnail size-thumbnail aligncenter" src="https://www.zonearticles.com/wp-content/uploads/2020/11/kiskissing-wholesale-Kid-Boy-Letters-Casual-Denim-Trousers-Wholesale-08fcd35d.jpg" alt="kiskissing wholesale Kid Boy Letters Casual Denim Trousers" width="600" height="800" /></a></p><ol><li><h2>Good fabric</h2><p><a href="https://www.kiskissing.com/kid-girl-plaid-trousers.html"><img class="attachment-thumbnail size-thumbnail aligncenter" src="https://www.zonearticles.com/wp-content/uploads/2020/11/kiskissing-wholesale-Kid-Girl-Plaid-Trousers-81e24f19.jpg" alt="kiskissing wholesale Kid Girl Plaid Trousers" width="600" height="800" /></a></p><p>Our kid’s clothes are mainly made of cotton, which will not cause damage to kid’s skin, and they are also easy to clean. Mothers don’t have to worry about the stains on the clothes and they will not be washed off.</p></li><li><h2>Fashion and novel style</h2><p><a href="https://www.kiskissing.com/kid-letter-graphic-round-neck-top.html"><img class="attachment-thumbnail size-thumbnail aligncenter" src="https://www.zonearticles.com/wp-content/uploads/2020/11/kiskissing-wholesale-Kid-Letter-Graphic-Round-Neck-Top-161a0100.jpg" alt="kiskissing wholesale Kid Letter Graphic Round Neck Top" width="600" height="800" /></a></p><p>Our clothes are all popular styles at the moment, which are very suitable for children. There are various styles, no matter what occasion you can find suitable ones on our website.</p></li><li><h2>Efficient customer service</h2><p><a href="https://www.kiskissing.com/2-pieces-kid-girl-tie-dye-sports-set-hoodie-with-pants.html"><img class="attachment-thumbnail size-thumbnail aligncenter" src="https://www.zonearticles.com/wp-content/uploads/2020/11/kiskissing-wholesale-2-Pieces-Kid-Girl-Tie-Dye-Sports-Set-Hoodie-With-Pants-6ca0a415.jpg" alt="kiskissing wholesale 2 Pieces Kid Girl Tie Dye Sports Set Hoodie With Pants" width="600" height="800" /></a></p><p>We have an efficient and patient customer service team. If you need our help, our customer service will solve it for you in time. Don’t worry about this.</p></li><li><h2>Fast shipping time</h2><p><a href="https://www.kiskissing.com/kid-girl-bishop-sleeve-polka-dots-dress.html"><img class="attachment-thumbnail size-thumbnail aligncenter" src="https://www.zonearticles.com/wp-content/uploads/2020/11/kiskissing-wholesale-Kid-Girl-Bishop-Sleeve-Polka-Dots-Dress-6a1ab727.jpg" alt="kiskissing wholesale Kid Girl Bishop Sleeve Polka Dots Dress" width="600" height="800" /></a></p><p>Our shipping time is also relatively fast. When you place an order, our staff will arrange the delivery for you as soon as possible, and you can receive the products you purchased in about 2-7 days. Don’t worry about shipping time.</p></li></ol><p><strong>Kiskissing</strong><span> </span>will not let you down, there are a variety of clothes to choose from, the items are fashionable and the prices are cheap, quality is also very good. We believe you will like it. Have a good shopping time.</p><p>Source: <a href="https://www.zonearticles.com/kiskissing-trustworthy-kids-clothing-website/" target="_blank">https://www.zonearticles.com/kiskissing-trustworthy-kids-clothing-website/</a></p></div>Patagonia and Reverse Marketing. What can a small business learn?https://www.fashionindustrynetwork.com/profiles/blogs/patagonia-and-reverse-marketing-what-can-a-small-business-learn2014-01-12T06:41:00.000Z2014-01-12T06:41:00.000ZSyama Meagherhttps://www.fashionindustrynetwork.com/members/SyamaMeagher<div><p><a href="http://youtu.be/RhEh9JAsUw8" target="_blank">Video Here</a></p><p></p><p><a href="http://www.ScalingRetail.com">www.ScalingRetail.com</a></p><p>Retail Roundup is a weekly video blog looking at big retailer strategies and how small businesses can apply them.</p><p>This week we took a look at the Patagonia reverse marketing commercial and see how small businesses can apply similar strategies.</p><p>Transcript:</p><p>Hi everyone. This is Syama from Scaling Retail. And this week I'd like to<br />talk to you about the new Hi everyone. This is Syama from Scaling Retail.<br />And this week I'd like to talk to you about the new Patagonia "Be Useful"<br />Campaign. This campaign was launched, where they have their customers<br />showing that they are mending their products, showing second life, or use<br />out of Patagonia products. And it's something that they like to call that's<br />kind of reverse marketing. As opposed to showing people purchasing new<br />products or showing how they can get extended life out of them.</p><p>This is a great marketing technique. It's something that you as a small<br />business can also take away from and apply to your business in the next<br />coming months and years.</p><p>Now essentially what you want to think about here is, what are they<br />creating for their customer? They're looking at a value proposition of<br />education. They're showing their customer that they in fact can buy their<br />product, and use them for a long period of time. By reinvesting and taking<br />care of your current items in your wardrobe, you can get a longer life<br />span, as well as decreasing the cost of having to keep purchasing an item<br />over and over again.</p><p>Now how can you apply this to yourself and through what media outlets?<br />Well, by taking a look at things like video content online, as well as<br />writing blogs and newsletters, you can search and find ways of<br />communicating to your customer, the value of what you sold to them.</p><p>So for example, if I am a boutique clothing store, and I specialize in<br />selling basic knit wear, and let's say my customers have purchased some<br />cashmere sweaters. Well do my customers actually know the best way to take<br />care of their sweaters? Do they know about the special laundry detergent,<br />or the ways that they can actually increase the life and longevity? Perhaps<br />once or twice a year you can send out an email that gives them suggestions<br />on adding cedar blocks or buying special cashmere shampoos and things like<br />that.</p><p>These are not only ways of up-selling, because of course you're showing<br />them additional products that maybe you do or don't carry, but you're<br />showing an interest in value into your customer's purchasing history, as<br />well as the items they currently have in their closet. This establishes you<br />as not only a resource for them to go shopping to, but also a partner, in<br />terms of their wardrobe and really adding value to their life in general.</p></div>FIND OUT how you RANK as a FASHION DESIGNER.https://www.fashionindustrynetwork.com/profiles/blogs/find-out-how-you-rank-as-a2010-03-11T14:51:58.000Z2010-03-11T14:51:58.000ZBrandonhttps://www.fashionindustrynetwork.com/members/Brandon<div><div style="text-align:center;"><font size="5"><span style="font-weight:bold;">See what people really think of your designs.</span></font><br /><font size="4">Upload your sketches, share with friends, and get instant feedback.</font><br /><font size="5">You might be better than you think.</font><br /></div><div style="text-align:center;"><a href="http://wouldyourockthis.com/"><font style="font-weight:bold;" size="5">http://WouldYouRockThis.com/</font></a><br /><p style="text-align:left;"><img width="721" src="{{#staticFileLink}}8842735457,original{{/staticFileLink}}" alt="" /></p><br /></div></div>Your Customer's Worldhttps://www.fashionindustrynetwork.com/profiles/blogs/your-customers-world2009-05-28T16:00:00.000Z2009-05-28T16:00:00.000ZMacala Wrighthttps://www.fashionindustrynetwork.com/members/MacalaWright<div>Seth Godin’s books and <a href="http://sethgodin.typepad.com/seths_blog/2009/05/your-world-vs-the-world.html" target="_blank">blog</a> are a necessity for continuing my marketing education. He wrote in May:<i>So often, you are not the customer for your product. Yet you market it as if you were. Showing up in your world (or the board’s world your staff’s world) is not nearly as important as showing up in the world of the person you’re actually trying to reach.Creating a Potemkin Village (online or off) in which people who know you see your product pales in comparison with being present in the world where your customers live.</i>Goldin reminds me that in order to properly market my product, I have to walk a few miles in my customer’s shoes. If I don’t how my products (and my brand) relate to their lives, I can’t stay relevant. And once I’m irrelevant , they’ll replace me.Stay on top of marketing ideas with <a href="http://www.fashionablymarketing.me" target="_blank">FashionablyMarketing.Me</a></div>Are You Listening To Your Customers To Create Niches?https://www.fashionindustrynetwork.com/profiles/blogs/are-you-listening-to-your2009-09-30T12:00:00.000Z2009-09-30T12:00:00.000ZMacala Wrighthttps://www.fashionindustrynetwork.com/members/MacalaWright<div><b><i>Written By Macala Wright, Chief Change Agent of FashionablyMarketing.Me</i></b>June's Edition of Multichannel Merchant featured an amazing piece on <a href="http://multichannelmerchant.com/ecommerce/0601-communicating-with-todays-customers/index.html" target="_blank">listening and talking to your customers</a> (written by Lois Boyle-Brayfield). In the article, Brayfield states:<i>Consumers are breaking down the traditional walls of advertising, forcing us to revolutionize the way we talk to them. We are no longer always in control of how they interact or do business with us, as we were in the past. And if you don’t believe this, your brand may be at serious risk. Factors from ecology to economy, as well as technology, are forcing changes in our cultural norm. Attitudes about spending, where consumers seek information and how they spend their time are shifting like sand.</i>Consumers control how brands and retailers interact with them online; they dictate how they’re going to receive and handle retailers’ marketing messages. As fashion brands or retailers, our marketing message depends on the product line and the target customer.<b>Best Practices For Listening To Customers</b>1. Ask your customers about how they engage your brand. Are they connecting with you via trade shows, catalog mailings or print advertisements? Then ask them if they use Google, come directly to your website, read your blog, use Facebook or Twitter. You may find that there are more cost effective marketing methods than your currently using.2. After you’ve asked them how they engage, listen to what they have to say. Ask them what they like about your brand, ask if they have any concerns. Address them.3. Next, show some empathy. You need to identify current and new customers. “Do you really understand what your customers are going through right now and their concerns today?” (Brayfield). Saving money is as en vogue as recessionista chic, why should they buy your products? How do your products offer real solutions and add value to your customers’ lives in an sincere, meaningful way? If the don’t, they aren’t going to buy them.4. Build on your strengths/niches. Embrace the reason customers shop with you in the first place. Remind them over and over again of the emotional or physical need your brand will meet when customers do business with you (Brayfield). Does your brand have a niche with a certain product or product line it produces? Concentrate on filtering your marketing messages to that target audience, go back to step #1 and see what happens.To learn more about retail marketing and <a href="http://fashionablymarketing.me/2009/07/brands-listen-to-your-customers/" target="_blank">building customer loyalty</a> for fashion, beauty and lifestyle brands, visit <a href="http://www.fashionablymarketing.me" target="_blank">FashionablyMarketing.Me</a>.</div>The Piperlime Experiencehttps://www.fashionindustrynetwork.com/profiles/blogs/the-piperlime-experience2009-03-13T03:00:00.000Z2009-03-13T03:00:00.000ZMacala Wrighthttps://www.fashionindustrynetwork.com/members/MacalaWright<div>ordered new running shoes from Piperlime last week, <i>Brooks Addiction in a 6.5B</i>. I was really excited because 1) they were 50% off and 2) free shipping. While Piperlime falls under the Old Navy/Gap/Banana Republic collective, it follows the Zappos model for order fulfillment; free shipping both ways and expect advice from customer service reps.I was excited when the box arrived, but I was even more excited when I opened this unassuming gift masquerading as a plain old shipping box.When I opened the flaps, bright splashes of lime green lept at me in geometric patterns. Inside, my shoe box was wrapped in brown tissue paper and neatly sealed with a sticker that matched the internal box pattern. In the center, a lime green envelope held my receipt, returns order and a card that read:<i>Hi There,We just want to say thanks for shopping at Piperlime. We’re so happy to have you as a customer, and we hope you love your new purchase.Please know, people may express a tiny bit of envy at first. This is perfectly normal with Piperlime purchases. Simply smile and pat yourself on the back. After all, what can you? You have great taste.Enjoy,Your friends at Piperlime</i>I was actually moved by the card. It was elegant but modern and best of all, simple.This little experience revealed Piperlime understands two things – presentation and product marketing.* The product is aimed at me in its presentation, personalization and message. Presentation of your products and phenomenal customer services are two essential elements of online success. Piperlime has accomplished this with flying colors.* Piperlime understands that a retailer must market their products towards a customer, treating them as an individual, while simultaneously marketing it’s brand to the masses.</div>Are the best things in life really free?https://www.fashionindustrynetwork.com/profiles/blogs/are-the-best-things-in-life2009-10-04T21:04:20.000Z2009-10-04T21:04:20.000ZMacala Wrighthttps://www.fashionindustrynetwork.com/members/MacalaWright<div><p style="text-align:center;"><img src="http://fashionablymarketing.me/wp-content/uploads/2009/09/rad-vis-david-jason.jpg" alt="rad-vis-david-jason.jpg" /></p><b>Free” devalues brand equity and permanently damages perception.</b>Chris Anderson’s “Free” has made Malcolm Galdwell balk and the creative geniuses of 37 Signals publicly state that the model of “FREE” is the greatest shame of the digital age. Apparently, publicists and public relations agencies are embracing the model by discounting service rates and adding in uncompensated hours to retain or win new client accounts.<i>“When you give away your expertise (other than pro-bono work), you devalue it in your customer’s eyes. Despite the economic uncertainty many of us are facing, you cannot lose sight of the value you offer a client. Once you do, it’s an uphill climb to prove your worth when times rebound.” - Ann Subervi</i>In my opinion, the model of giving it away for “free” isn’t a long term business strategy. As marketers and public relations professionals, our knowledge and expertise are what we have to offer to our clients. By being competitive with our services, providing unparalleled service and devising creative, innovative strategies for our clients; our businesses can outlast free.Any one in the retail industry can learn from this as well. If we start competing on price, constantly discounting products, we devalue our brands. By the time the economy recovers, the damage will be done and moving price points back to previous levels will be huge challenge, as will restoring brand perception.</div>Kiskissing: Trustworthy Kids Clothing Websitehttps://www.fashionindustrynetwork.com/profiles/blogs/kiskissing-trustworthy-kids-clothing-website2020-12-03T04:03:15.000Z2020-12-03T04:03:15.000ZKiskissing Wholesalehttps://www.fashionindustrynetwork.com/members/KiskissingWholesale<div><p>November is a good month for shopping. Because Black Friday is coming soon. Black Friday is the first Friday after Thanksgiving, and Thanksgiving is the fourth Thursday in November every year, so its second day is also the beginning of the US Christmas shopping.</p><p><a href="https://www.kiskissing.com/kid-butterfly-car-pink-t-shirt.html"><img class="attachment-thumbnail size-thumbnail aligncenter" src="https://www.zonearticles.com/wp-content/uploads/2020/11/kiskissing-Wholesale-Kid-Butterfly-Car-Pink-T-shirt-a78129bc.jpg" alt="kiskissing Wholesale Kid Butterfly Car Pink T-shirt" width="600" height="800" /></a></p><p>Black Friday is also the launch day of the unofficial Christmas shopping season in the United States. It is the craziest shopping day of the year. Many websites offer discounts, and our website kiskissing is no exception, but <a href="https://www.kiskissing.com/"><strong>wholesale kids clothing supplier</strong></a> kiskissing will be one of your best choices. As the following.</p><p><a href="https://www.kiskissing.com/kid-boy-letters-casual-denim-trousers.html"><img class="attachment-thumbnail size-thumbnail aligncenter" src="https://www.zonearticles.com/wp-content/uploads/2020/11/kiskissing-wholesale-Kid-Boy-Letters-Casual-Denim-Trousers-Wholesale-08fcd35d.jpg" alt="kiskissing wholesale Kid Boy Letters Casual Denim Trousers" width="600" height="800" /></a></p><ol><li><h2>Good fabric</h2><p><a href="https://www.kiskissing.com/kid-girl-plaid-trousers.html"><img class="attachment-thumbnail size-thumbnail aligncenter" src="https://www.zonearticles.com/wp-content/uploads/2020/11/kiskissing-wholesale-Kid-Girl-Plaid-Trousers-81e24f19.jpg" alt="kiskissing wholesale Kid Girl Plaid Trousers" width="600" height="800" /></a></p><p>Our kid’s clothes are mainly made of cotton, which will not cause damage to kid’s skin, and they are also easy to clean. Mothers don’t have to worry about the stains on the clothes and they will not be washed off.</p></li><li><h2>Fashion and novel style</h2><p><a href="https://www.kiskissing.com/kid-letter-graphic-round-neck-top.html"><img class="attachment-thumbnail size-thumbnail aligncenter" src="https://www.zonearticles.com/wp-content/uploads/2020/11/kiskissing-wholesale-Kid-Letter-Graphic-Round-Neck-Top-161a0100.jpg" alt="kiskissing wholesale Kid Letter Graphic Round Neck Top" width="600" height="800" /></a></p><p>Our clothes are all popular styles at the moment, which are very suitable for children. There are various styles, no matter what occasion you can find suitable ones on our website.</p></li><li><h2>Efficient customer service</h2><p><a href="https://www.kiskissing.com/2-pieces-kid-girl-tie-dye-sports-set-hoodie-with-pants.html"><img class="attachment-thumbnail size-thumbnail aligncenter" src="https://www.zonearticles.com/wp-content/uploads/2020/11/kiskissing-wholesale-2-Pieces-Kid-Girl-Tie-Dye-Sports-Set-Hoodie-With-Pants-6ca0a415.jpg" alt="kiskissing wholesale 2 Pieces Kid Girl Tie Dye Sports Set Hoodie With Pants" width="600" height="800" /></a></p><p>We have an efficient and patient customer service team. If you need our help, our customer service will solve it for you in time. Don’t worry about this.</p></li><li><h2>Fast shipping time</h2><p><a href="https://www.kiskissing.com/kid-girl-bishop-sleeve-polka-dots-dress.html"><img class="attachment-thumbnail size-thumbnail aligncenter" src="https://www.zonearticles.com/wp-content/uploads/2020/11/kiskissing-wholesale-Kid-Girl-Bishop-Sleeve-Polka-Dots-Dress-6a1ab727.jpg" alt="kiskissing wholesale Kid Girl Bishop Sleeve Polka Dots Dress" width="600" height="800" /></a></p><p>Our shipping time is also relatively fast. When you place an order, our staff will arrange the delivery for you as soon as possible, and you can receive the products you purchased in about 2-7 days. Don’t worry about shipping time.</p></li></ol><p><strong>Kiskissing</strong><span> </span>will not let you down, there are a variety of clothes to choose from, the items are fashionable and the prices are cheap, quality is also very good. We believe you will like it. Have a good shopping time.</p><p>Source: <a href="https://www.zonearticles.com/kiskissing-trustworthy-kids-clothing-website/" target="_blank">https://www.zonearticles.com/kiskissing-trustworthy-kids-clothing-website/</a></p></div>Patagonia and Reverse Marketing. What can a small business learn?https://www.fashionindustrynetwork.com/profiles/blogs/patagonia-and-reverse-marketing-what-can-a-small-business-learn2014-01-12T06:41:00.000Z2014-01-12T06:41:00.000ZSyama Meagherhttps://www.fashionindustrynetwork.com/members/SyamaMeagher<div><p><a href="http://youtu.be/RhEh9JAsUw8" target="_blank">Video Here</a></p><p></p><p><a href="http://www.ScalingRetail.com">www.ScalingRetail.com</a></p><p>Retail Roundup is a weekly video blog looking at big retailer strategies and how small businesses can apply them.</p><p>This week we took a look at the Patagonia reverse marketing commercial and see how small businesses can apply similar strategies.</p><p>Transcript:</p><p>Hi everyone. This is Syama from Scaling Retail. And this week I'd like to<br />talk to you about the new Hi everyone. This is Syama from Scaling Retail.<br />And this week I'd like to talk to you about the new Patagonia "Be Useful"<br />Campaign. This campaign was launched, where they have their customers<br />showing that they are mending their products, showing second life, or use<br />out of Patagonia products. And it's something that they like to call that's<br />kind of reverse marketing. As opposed to showing people purchasing new<br />products or showing how they can get extended life out of them.</p><p>This is a great marketing technique. It's something that you as a small<br />business can also take away from and apply to your business in the next<br />coming months and years.</p><p>Now essentially what you want to think about here is, what are they<br />creating for their customer? They're looking at a value proposition of<br />education. They're showing their customer that they in fact can buy their<br />product, and use them for a long period of time. By reinvesting and taking<br />care of your current items in your wardrobe, you can get a longer life<br />span, as well as decreasing the cost of having to keep purchasing an item<br />over and over again.</p><p>Now how can you apply this to yourself and through what media outlets?<br />Well, by taking a look at things like video content online, as well as<br />writing blogs and newsletters, you can search and find ways of<br />communicating to your customer, the value of what you sold to them.</p><p>So for example, if I am a boutique clothing store, and I specialize in<br />selling basic knit wear, and let's say my customers have purchased some<br />cashmere sweaters. Well do my customers actually know the best way to take<br />care of their sweaters? Do they know about the special laundry detergent,<br />or the ways that they can actually increase the life and longevity? Perhaps<br />once or twice a year you can send out an email that gives them suggestions<br />on adding cedar blocks or buying special cashmere shampoos and things like<br />that.</p><p>These are not only ways of up-selling, because of course you're showing<br />them additional products that maybe you do or don't carry, but you're<br />showing an interest in value into your customer's purchasing history, as<br />well as the items they currently have in their closet. This establishes you<br />as not only a resource for them to go shopping to, but also a partner, in<br />terms of their wardrobe and really adding value to their life in general.</p></div>FIND OUT how you RANK as a FASHION DESIGNER.https://www.fashionindustrynetwork.com/profiles/blogs/find-out-how-you-rank-as-a2010-03-11T14:51:58.000Z2010-03-11T14:51:58.000ZBrandonhttps://www.fashionindustrynetwork.com/members/Brandon<div><div style="text-align:center;"><font size="5"><span style="font-weight:bold;">See what people really think of your designs.</span></font><br /><font size="4">Upload your sketches, share with friends, and get instant feedback.</font><br /><font size="5">You might be better than you think.</font><br /></div><div style="text-align:center;"><a href="http://wouldyourockthis.com/"><font style="font-weight:bold;" size="5">http://WouldYouRockThis.com/</font></a><br /><p style="text-align:left;"><img width="721" src="{{#staticFileLink}}8842735457,original{{/staticFileLink}}" alt="" /></p><br /></div></div>Are You Listening To Your Customers To Create Niches?https://www.fashionindustrynetwork.com/profiles/blogs/are-you-listening-to-your2009-09-30T12:00:00.000Z2009-09-30T12:00:00.000ZMacala Wrighthttps://www.fashionindustrynetwork.com/members/MacalaWright<div><b><i>Written By Macala Wright, Chief Change Agent of FashionablyMarketing.Me</i></b>June's Edition of Multichannel Merchant featured an amazing piece on <a href="http://multichannelmerchant.com/ecommerce/0601-communicating-with-todays-customers/index.html" target="_blank">listening and talking to your customers</a> (written by Lois Boyle-Brayfield). In the article, Brayfield states:<i>Consumers are breaking down the traditional walls of advertising, forcing us to revolutionize the way we talk to them. We are no longer always in control of how they interact or do business with us, as we were in the past. And if you don’t believe this, your brand may be at serious risk. Factors from ecology to economy, as well as technology, are forcing changes in our cultural norm. Attitudes about spending, where consumers seek information and how they spend their time are shifting like sand.</i>Consumers control how brands and retailers interact with them online; they dictate how they’re going to receive and handle retailers’ marketing messages. As fashion brands or retailers, our marketing message depends on the product line and the target customer.<b>Best Practices For Listening To Customers</b>1. Ask your customers about how they engage your brand. Are they connecting with you via trade shows, catalog mailings or print advertisements? Then ask them if they use Google, come directly to your website, read your blog, use Facebook or Twitter. You may find that there are more cost effective marketing methods than your currently using.2. After you’ve asked them how they engage, listen to what they have to say. Ask them what they like about your brand, ask if they have any concerns. Address them.3. Next, show some empathy. You need to identify current and new customers. “Do you really understand what your customers are going through right now and their concerns today?” (Brayfield). Saving money is as en vogue as recessionista chic, why should they buy your products? How do your products offer real solutions and add value to your customers’ lives in an sincere, meaningful way? If the don’t, they aren’t going to buy them.4. Build on your strengths/niches. Embrace the reason customers shop with you in the first place. Remind them over and over again of the emotional or physical need your brand will meet when customers do business with you (Brayfield). Does your brand have a niche with a certain product or product line it produces? Concentrate on filtering your marketing messages to that target audience, go back to step #1 and see what happens.To learn more about retail marketing and <a href="http://fashionablymarketing.me/2009/07/brands-listen-to-your-customers/" target="_blank">building customer loyalty</a> for fashion, beauty and lifestyle brands, visit <a href="http://www.fashionablymarketing.me" target="_blank">FashionablyMarketing.Me</a>.</div>Your Customer's Worldhttps://www.fashionindustrynetwork.com/profiles/blogs/your-customers-world2009-05-28T16:00:00.000Z2009-05-28T16:00:00.000ZMacala Wrighthttps://www.fashionindustrynetwork.com/members/MacalaWright<div>Seth Godin’s books and <a href="http://sethgodin.typepad.com/seths_blog/2009/05/your-world-vs-the-world.html" target="_blank">blog</a> are a necessity for continuing my marketing education. He wrote in May:<i>So often, you are not the customer for your product. Yet you market it as if you were. Showing up in your world (or the board’s world your staff’s world) is not nearly as important as showing up in the world of the person you’re actually trying to reach.Creating a Potemkin Village (online or off) in which people who know you see your product pales in comparison with being present in the world where your customers live.</i>Goldin reminds me that in order to properly market my product, I have to walk a few miles in my customer’s shoes. If I don’t how my products (and my brand) relate to their lives, I can’t stay relevant. And once I’m irrelevant , they’ll replace me.Stay on top of marketing ideas with <a href="http://www.fashionablymarketing.me" target="_blank">FashionablyMarketing.Me</a></div>The Piperlime Experiencehttps://www.fashionindustrynetwork.com/profiles/blogs/the-piperlime-experience2009-03-13T03:00:00.000Z2009-03-13T03:00:00.000ZMacala Wrighthttps://www.fashionindustrynetwork.com/members/MacalaWright<div>ordered new running shoes from Piperlime last week, <i>Brooks Addiction in a 6.5B</i>. I was really excited because 1) they were 50% off and 2) free shipping. While Piperlime falls under the Old Navy/Gap/Banana Republic collective, it follows the Zappos model for order fulfillment; free shipping both ways and expect advice from customer service reps.I was excited when the box arrived, but I was even more excited when I opened this unassuming gift masquerading as a plain old shipping box.When I opened the flaps, bright splashes of lime green lept at me in geometric patterns. Inside, my shoe box was wrapped in brown tissue paper and neatly sealed with a sticker that matched the internal box pattern. In the center, a lime green envelope held my receipt, returns order and a card that read:<i>Hi There,We just want to say thanks for shopping at Piperlime. We’re so happy to have you as a customer, and we hope you love your new purchase.Please know, people may express a tiny bit of envy at first. This is perfectly normal with Piperlime purchases. Simply smile and pat yourself on the back. After all, what can you? You have great taste.Enjoy,Your friends at Piperlime</i>I was actually moved by the card. It was elegant but modern and best of all, simple.This little experience revealed Piperlime understands two things – presentation and product marketing.* The product is aimed at me in its presentation, personalization and message. Presentation of your products and phenomenal customer services are two essential elements of online success. Piperlime has accomplished this with flying colors.* Piperlime understands that a retailer must market their products towards a customer, treating them as an individual, while simultaneously marketing it’s brand to the masses.</div>Are the best things in life really free?https://www.fashionindustrynetwork.com/profiles/blogs/are-the-best-things-in-life2009-10-04T21:04:20.000Z2009-10-04T21:04:20.000ZMacala Wrighthttps://www.fashionindustrynetwork.com/members/MacalaWright<div><p style="text-align:center;"><img src="http://fashionablymarketing.me/wp-content/uploads/2009/09/rad-vis-david-jason.jpg" alt="rad-vis-david-jason.jpg" /></p><b>Free” devalues brand equity and permanently damages perception.</b>Chris Anderson’s “Free” has made Malcolm Galdwell balk and the creative geniuses of 37 Signals publicly state that the model of “FREE” is the greatest shame of the digital age. Apparently, publicists and public relations agencies are embracing the model by discounting service rates and adding in uncompensated hours to retain or win new client accounts.<i>“When you give away your expertise (other than pro-bono work), you devalue it in your customer’s eyes. Despite the economic uncertainty many of us are facing, you cannot lose sight of the value you offer a client. Once you do, it’s an uphill climb to prove your worth when times rebound.” - Ann Subervi</i>In my opinion, the model of giving it away for “free” isn’t a long term business strategy. As marketers and public relations professionals, our knowledge and expertise are what we have to offer to our clients. By being competitive with our services, providing unparalleled service and devising creative, innovative strategies for our clients; our businesses can outlast free.Any one in the retail industry can learn from this as well. If we start competing on price, constantly discounting products, we devalue our brands. By the time the economy recovers, the damage will be done and moving price points back to previous levels will be huge challenge, as will restoring brand perception.</div>