http://iconicitvfashion.blogspot.com/2013/07/fashion-icon-cameron-diaz-now-artistic.html

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Cameron Diaz is one of the most influential fashion icons today. When she is at any event there is no doubt that there will be people talking about how she looks and what she is wearing. With her starting her career at the young age of 16 as a fashion model for Elite Model Management, it's no surprise to see her delving into the fashion industry! Just recently announced that the 40 year old bombshell has been named the artistic director of  Pour La Victoire!

She has traveled around the world on contracts for fashion houses such as Calvin Klein and Levi's back in her modeling days. In 1990 she was featured on the cover of Seventeen and since then has been on countless covers for many other major magazines!

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Pour La Victoire’s is a luxury accessory brand that prides themselves on style, design and the continuous pursuit of quality. With inspiration for providing a sense of  Parisian heritage, to inspire a woman’s natural convictions of confidence. Pour La Victoire accessories represent stylish insights, accomplished women, and a genuine luxury that is universally accessible and embraced. Knowing this, Cameron Diaz is the perfect woman for the job!

Diaz appears to be very excited about this new role, as she spoke with WWD, "Being influential in a brand and in its campaigns interests me. I love fashion, it's a large part of my life. What I wear is looked at - it influences what other people wear because that's just the world we live in."

She isn't just the active creative director for the brand, but is also going to be giving a heavy hand in the label's marketing and advertising strategies! She has recently purchased a stake in the brands parent company PLV Studio Inc, which in her words makes this "a true partnership".

Her first collection for Pour La Victoire is expected to launch in spring 2014! With rumors of a possible Christmas collection, that will consist of a selection of her favorite items from the brands autumn/winter 2013-14 collection.

What do you think? Do you think Cameron Diaz is a perfect fit for this job?

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