Fashion Diversity 2010

Following a period of consultation, we are pleased to extend the eligibility criteria to include 2009 Graduates.

The competition is now open for applications from current students, and graduates from 2009 & 2010, with the opportunity to showcase their capsule collection at the event which returns to London Fashion Week this September

Please see the project brief below:

Fashion Diversity 2010
Presented by Mahogany Model Management & Untold Design CIC

Project Brief
“More than a Roof”

London’s hidden homeless.
‘Homelessness is about more than having a roof over your head. A home is not just a physical space, it also has a legal and social dimension. A home provides roots, identity, a sense of belonging and a place of emotional wellbeing. Homelessness is about the loss of these. ‘
Extract from www.crisis.org.uk

Hussein Chalayan explored the idea of displacement and exclusion in his A/W 2000 collection ‘Afterwords’ which was inspired by memories from his childhood where members of his family were forced to leave their home with only the things they could carry and the clothes on their back. Chalayan, cleverly translated this experience into a story illustrated through fashion.
He quotes his work as reflecting “a relationship between rural and urban culture, movements of people and the idea of migration, anthropology, history, cultural prejudice, a relationship with the earth.” He states, “My work is a conversation, a constant state of discourse.”
Extract from: http://designmuseum.org/design/hussein-chalayan

Today homelessness affects tens of thousands of adults in Great Britain, although it is more prevalent in urban centres, especially in London. Clothing is often used as a form of self expression with Fashion adopted as a medium through which to emulate life. Explore the themes of homelessness, including the physical, social and psychological impact it can have on those affected as well as those who observe it.

Hussein Chalayan
Afterwords, A/W 2000, Photographer Chris Moore
http://designmuseum.org/design/hussein-chalayan

This years project brief takes inspiration from the work of Crisis the national charity for single homeless people. Their work is dedicated to ending homelessness by delivering life-changing services and campaigning for change.

Their innovative education, employment, housing and well-being services address individual needs and help homeless people to transform their lives.

Using the above extracts as your starting point, select 2-3 themes on which to base your collection. The themes you select must include research into an aspect of homelessness and the theme of a home being more than a roof. You will need to clearly reference e.g. a particular cause/ consequence of homelessness, a translation of similar themes into a fashion story, a particular emotion attached to a home, topics you may want to base your research on include:
Homelessness
Displacement
Re fashioning garments from old to new
Make do and mend
Functionality
Designers: Hussein Chalayan, Martin Margeila

Other useful research sources:
The Victoria & Albert Museum, Kensington, London
The Fashion & Textiles Museum, London Bridge
Museum of London, London Wall
The British Library, Kings Cross, London
The Design Museum, London
The Internet
Local libraries

House of Martin Margeila
1. http://fashiontography.blogspot.com/2008/12/martin-margiela-intervi...
2. http://fashiontography.blogspot.com/2008/12/martin-margiela-intervi...
3. http://dailydiy.com/2006/11/08/page/2/
Project Requirements
Each student must produce a capsule collection of 6 outfits; this can consist of separates, one piece garments and/or a combination. *Both hand sewn and customised garments will be acceptable although any such items must be wearable.
*if selected, they will be shown as part of the finale catwalk show at Fashion Diversity on Saturday 18th September 2010.

To accompany this, a mood board will need to be produced to correlate with the research and must be no larger than A3 size. Fabrics, trims, sketches etc, can all be included on this.
A final drawing of all six outfits with final fabrics attached will be required as part of the application and students should specify which 3 themes they have chosen to base their project on.
Students will need to be available to attend the interim assessment in London in August, the exact times and venue will be confirmed nearer the date.

Timescales
Closing date for applications: Friday 25th June 2010
Selection Day: Monday 28th June 2010
Interim Assessment: Saturday 14th August 2010 (subject to change)
Fittings: Early September TBC

Application requirements
Open to current students and 2009/ 2010 Graduates, there are no age restrictions. Applications should include a completed application form along with; mood board, final drawings, description of chosen inspiration and collection title and should be returned for the attention of Maame Baryeh to:
Untold Design CIC
1 Charmouth House
Dorset Road
London SW8 1EU

Further information can be obtained by contacting:
Maame Baryeh- Untold General Enquiries
maame@fashiondiversity.com or info@fashiondiversity.com
07972 872 006 07972 872 006


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