Nicole Giordano is a textiles and accessories designer who writes the intersection of fashion, technology, and social media, offering her experience and expertise to you.


Sustainable Fashion | Image via Flikr/Abigail Doan


You’re starting a new line and, sensitive soul that you are, you’re considering going sustainable. Well good, I love hearing that. But is “green fashion” is a valid business maneuver or just a fleeting marketing angle? Do customers and retailers really buy into sustainability yet? The bleeding heart in me would like to think so (especially since I’m in the process of re-launching a business based on
sustainable practices myself.)

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