Fashion Blogs

Asher Loftus and his wife Rebecca founded Accurist watches in 1947 at Clerkenwell, London. At that time, the couple felt that there was a gap in the UK watch market for a brand that combined Swiss made quality parts with distinctive style and more important at competitive prices. So Accurist focused on good quality watches at lower prices and providing longer guarantees. In 1983, company moved towards Japan for manufacturing to integrate Japanese technology and that strategic move increased the sales by 500%. The company became the largest brand of UK in 1993 and started international market expansion. The Accurist Watch Business sold to Times Products UK in current year 2014. Times Products also owns other brands like Sekonda, Seksy and Limit Watches.

We have concluded the history, now let’s move ahead to the various Accurist watch collections which made this brand one of the most popular among all.

Accurist Gold (for ladies and gents both)

Accurist Gold collection includes 9ct Gold watches for both ladies and gentlemen. Accurist Gold watches represents the height of luxury and elegance. Crafted cases and bracelets from Italy combined with high quality mechanism assemble a fine quality timepiece. The first watch is for gents and rest are for ladies.

Accurist Ceramic (for ladies and gents both)

Ceramic is reputed as more durable material so Ceramic watches are made to last long. Accurist Ceramic watches are designed in black or white ceramic straps with accents of rose gold, crystals and stainless steel finishes that make them stand out from the crowd. Here are few timepieces from the collection.

Accurist Sport (for ladies and gents both)

A wonderful collection of sports watches. Accurist sports watches are designed to be stylish and striking crafted from the finest material. Including chronographs, oversize diving watches and refined driving watches the collection includes full range of models. Few glimpses from the collection.

Accurist Collection (for ladies and gents both)

Accurist Collection, it’s a strange name, but this collection includes classic, contemporary, stylish and precise dress watches that will suit to everyone with any regular or casual outfit. Various plated colour tones, bracelets and leather straps, even few pieces are adorned with crystals, it is complete package for gift watches. Here are few glimpses from the collection.

Accurist Precision (for ladies and gents both)

Accurist Precision are gem of watches loaded with many advanced features. The collection includes GMT, grand complications, moonphase, constellation and minute repeater models. The watches features predominantly automatic movements with 21 or 24 jewel mechanism and crystal case backs. Ladies precision watches features classic and contemporary designs with high quality and brilliant cut diamonds. Here are few glimpses from the collection.

Accurist Old England (for ladies and gents both)

These fashion watches celebrate the very British tradition of dressing with confidence. Accurist was the first manufacturer that introduced fashion into the watches in 1967 when they have introduced Old England collection. The collection was characterised by oversized numerals, bright colours and contemporary designs which was far from traditional watches. Even today, the collection includes some of the rare designer watches. See images below.

Accurist Vintage (for ladies and gents both)

Accurist Vintage collection launched recently in 2013. The watches are characterised by a classic Bombay dial and multi-coloured, NATO or calfskin strap making a modern statement with an authentic design. Here are few glimpses from the collection.

Accurist Charmed (for ladies only)

Accurist charmed watches, a special collection for lovely ladies. The watches features Swarovski elements and coloured glass beads with high quality movement to ensure both precision and reliability. See few glimpses from the collection.

So that’s it! Accurist is complete package which includes watches for everyone. As their tagline carries “True British design”, it is completely British company designing watches for especially British market and people.