You will need to keep it updated, make it attractive, get on the top ranked over search engines.
Here are some interesting tools which can be helpful to attract your online visitors and consequently boosts your jewelry sales :
1. E-commerce with custom jewelry design
This tool helps your customers/visitors to design there jewelry online. It can build jewelry previews by connecting parts and calculate price (fetching the latest labor charges, diamond & gemstone per carat charges, labors charges; latest market prices of metals (gold, Platinum, Palladium to calculate final price) of the jewelry item and allow them to even purchase online.
2. E-commerce for distributors
It empowers jewelry distributors and retailers to compete and protect theirbusiness from large format online stores that are eating away asignificant part of their business. The tool allows the retailer to choose product from the distributorofferings that compliment with his in store offerings, thus enablingretailer significant control on experience of the visitor on his site.
Let me know your thoughts on this.