As a brand, it’s crucial to understand that shopping is an experience for every customer. Sure, there was a time when people would only buy something if they needed it, but it’s become a pleasant experience or guilty pleasure. That’s because people love to pick and try out the products, and their ultimate focus remains on purchasing the big-ticket products. That being said, shopping has become a journey of its own, and this change is driven by high-end and luxury brands.
That’s because these brands know that if the products are rewarding, the customers will not only buy them once but keep coming back for more. For this reason, products have become a link between the brand and the overall story. Sure, the cute designs and vibrant colors are convenient, but you have to extend further into the business, which means the packaging needs to be on-point. Similarly, you need to create a top-notch ecosystem for growth.
All this means that providing the right ecosystem and well-crafted product packaging will become a must-buy for customers. So, if you want to know more about luxury packaging boxes and how you can harness this, we are sharing the details with you!
Luxury Packaging – What Is It?
It’s obvious that luxury packaging is a special form of packaging, and manufacturing and designing are done to comply with luxury and high-end products. It’s needless to say that packaging is integral for every product, but it also reflects and shows the brand message. It is crucial for the products because it can display the product and represent the brand through unique printing effects, ranging from cloth interiors to rigid construction and foam to magnetic closures for holding the products. In addition, luxury packaging implies that the right packaging is presenting the products while adding value.
Designing The Sensual Packaging
When designing luxury and sensual packaging, it is important to create something that triggers the five basic senses, such as sight, touch, sound, taste, and smell. With the right packaging, all these senses have to be triggered. It’s evident that every business spends extensive amounts of money on creating the visual design, but they hardly work on the behavior and feel of the product packaging when it’s touched. In addition, they don’t think about sounds when people pick up products from the shelf and also underestimate the strength of smell and its capacity to induce emotions.
At this point, we only want to say that creating a product packaging that pops needs to be sensual. Also, this is something that will put you ahead of the standards brands. Now that brings us to luxury shopping because it’s always the experience because customers are not only paying for the products, they are paying for the experience. For this reason, it’s crucial to appeal to the human desire to create physical awareness in product packaging. Moreover, luxury packaging should be your hint at finding different ways to establish a connection with the customers.
Add Luxury In Your Packaging – Here’s How
Make A Mission
When it comes down to the prime difference between luxury packaging and standard packaging, it is the degree of required interaction. This is because the high-end products take customers on an exploratory and discovery-based journey. If you are aware of the corporate terms, it is known as delayed gratification because it can trigger the user discovery process by putting the product at the end of the tunnel. For this purpose, you add use padded inserts, ribbons for closures, tissue paper for fillers, pull tabs for opening, and box toppers. With this, we want to say that you need to create suspense and make the customers feel giddy.
Adding Audible Weight
When it comes down to designing luxury packaging, sound plays an essential role in retail products. This is because the standards products impart a similar sound, but when your customers are investing in a luxury product, they need to hear something different. So, when you design the luxury packaging, adding a creaking hinge, crinkled lining, and soft sound by sliding out the lid will enhance the luxury vibes. On top of everything, these packaging elements will create high-pitched packaging, and it’s better to use card or paper materials for a better outcome.
When you are working on luxury packaging, it won’t be possible to add an alluring scent to the packaging all the time, but whenever you can add the scent, it will improve the customer experience. It’s actually an important factor in improving the product prominence in the market and stimulate the customers. As far as the scents are concerned, you can opt for musky, suede, and leather scents according to the product’s purpose and where it will be sold.
This could be somewhat challenging, but luxury packaging needs to provide everything without requiring too much from the customers. With your luxury packaging, the actions need to be seamless, and it needs to provide top-notch satisfaction while reducing the intervention to a minimum. For this reason, even if you add ribbons for closure, they need to slide seamlessly (silk would be a more sophisticated choice) and make sure the lids are lifted without pushing too much force. Last but not least, if you use padding and insert, they must have convenient removal.