Fashion Blogs

Consumers Who Use Social Media Are More Likely To Buy

Posted by Macala Wright on March 22, 2010 at 4:34pm
n a recent study of social media usage Chadwick Martin Bailey surveyed 1500 consumers and found over 50% of Facebook fans and Twitter followers say they are more likely to not only recommend, but they are also more likely to buy from those brands than they were before becoming fans/followers.

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Findings:

  • 60% of Facebook fans and 79% of Twitter followers are more likely to recommend those brands since becoming a fan or follower.
  • 51% of Facebook fans and 67% of Twitter followers are more likely to buy the brands they follow or are a fan of.
To read more about how social media is related to consumer buying, read the full article at FashionablyMarketing.Me.

Tags: consumers, facebook, social media, twitter

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