Concept 2 Consumption (C2C) is an Austin, TX-based business providing its clients with access to a revolutionary fashion ecosystem.  C2C is the vision of industry veteran, Samuel Alexander. By coupling more than three decades in fashion—and his experience leveraging technology— Alexander positions his clients to take advantage of the ever-evolving fashion industry. 


His latest creation, C2C, is a Global Fashion and Technology Ecosystem. 

The business to business (B2B) platform, Order Register, and business to consumer (B2C) platform, OR Virtual Shop, enable businesses willing to harness the disruptive nature of technology to improve their competitive advantage with C2C's exclusive access to world-class specialty retailers, department stores, manufacturers, factories, and mills. 

C2C’s Project Management Services include: Product Design/Development; Global Sourcing/Production; Strategic Branding/Marketing; and Technology Integration, including wearables and medicals.

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