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What happens when a designer, an art dealer, and a graffiti artist meet at a bar? Obviously, they dream up a fashion label. At least, that’s what George Gorrow (formerly of Ksubi) and George Benias did with Cocurata, their new art-meets-fashion venture. “A friend introduced me to Benias and [graffiti artist] Bast and things just went wonderland,” Gorrow said. “The conversation moved to fashion and how the existing link between art and fashion is tired, and how we could do it differently.”

“There have been some wonderful collaborations between brands and artists,” Benias said. “Yves Saint Laurent and Piet Mondrian, Comme des Garçons and Cindy Sherman, Louis Vuitton and Yayoi Kusama…But in recent times, it has just felt like brands are slapping an artwork on a T-shirt to get a bump in between seasons, and there’s nothing creative about that.” After a year of meeting and brainstorming, Gorrow and Benias launched Cocurata as an exhibition space-meets-atelier-meets-fashion house to promote artists and designers beyond the perimeters of a traditional gallery model. The artist is in the center of the creative process: Rather than appropriating an artwork for a pre-designed garment, Gorrow and Benias are cultivating a direct exchange between artist and artisan to create pieces that can stand alone in a gallery and boutique alike.

Cocurata will feature a different group of artists each year. Its first collaborators are Bast, fellow street artist Paul Insect, and painter-filmmaker Rostarr; a first look at their collection debuts exclusively here. Bold splashes of paint and collages immediately call to mind Bast’s work, while abstract eye prints and black-and-white calligraphic drawings are signatures of Paul Insect and Rostarr, respectively. But the artists influenced more than just the prints—they had a hand in everything from shape to texture and fabric to create a cohesive, high-concept yet wearable collection. The pieces can even be mixed and matched, like hanging a Rostarr piece next to a Paul Insect in your apartment. “The artists all share a deep history of creating work on the streets, so while their subject matter and visual language is varied, there is a deep affinity with one another that binds them and their work,” Benias said. “Also, their art is just really good.”Also read here:manchester prom dresses 2014

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