The billboard (this one placed on Sunset Blvd, just above some of the best tacos in LA) marks the official premiere of Calvin Klein Jeans’s Fall 2010 advertising campaign. People can take a picture the billboard on their smartphone, and the cell phone will play a 40-second ad, give links to share the ad via Facebook or Twitter and connect users to the website.
Read the full article (and our review of the QR Code Billboard)< at FashionablyMarketing.Me.