That's So New York - French based brand The Kooples was founded in 2008 by three brothers, and are quickly becoming a global phenomenon. Conquering France with 110 stores it's now the turn of Britainto be swept along with the popular unisex brand. With 3 stores in London alone, the brand has big plans to expand all over the UK. Although the brand has only been running for 2 years it's personality and appeal combined with it's unique selling point makes it virtually unstoppable.
The brand's advertisements feature real life couples modelling the clothes, with a statistic of how long they've been together. The couples real life chemistry flows beautifully with the street-chicand rock image of the brand and the androgynous clothing provides versitility for either gender to wear. The clothes that the brand produces are very monotonal in conjuction with it's inspiration of rock and roll and urban lifestyles. The brand is very unique in which each season it doesn't follow trends, as they believe clothes should not lose style over time, but be eternally stylish, which instantly reminds me of the famous Coco Chanel quote- Fashion fades, but style is eternal. See/Shop: The Kooples - Contributor - Alex
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