In response to designer requests, Bel Esprit created Showroom International, a juried platform to connect international, independent designers with buyers, press, media and industry professionals. Thanks to the Internet, there are a wealth of media outlets looking to cover the latest trends and newest designers on the scene. Showroom International is a one-stop outlet for bloggers, online and print magazines and media outlets looking for cutting edge design to spotlight. For emerging designers, Showroom International gives you the opportunity to be seen by editors and press looking to shoot editorials, report on the latest trends, or feature articles on up and coming designers. Your profile and high resolution photographs are readily available for download to make it easy for fashion writers to cover your collection.
Press leads to sales! Showroom International makes your look books, profile, media kits, video presentation and high resolution press photos available in a password protected showroom. Buyers can peruse look books to find new designers and resources for their stores 24/7 and plan their buying and trade show trips ahead of time to place their orders efficiently during the hectic market weeks. You can list the trade shows and events you participate in and buyers can request appointments through Showroom International for one or multiple designers. Cost effective “pop-up” showrooms and trade events will be created so buyers and designers can connect in person in both major and regional markets. Special programs and rewards will give buyers financial benefits to doing business with showroom member.
Your look books can be downloaded by industry professionals worldwide, and Showroom International will send your look books by direct email to a mailing list you provide, eliminating printing and postage costs. Buyers can use your order forms to write orders, or use the Showroom International order form to order one or multiple collections. Showroom International will send out press links you provide via social media and regular newsletters and updates to a continuously growing email mailing list of over 2000 contacts (as of 2010). Each month Showroom International will spotlight a group of designers in the showroom, creating a more in-depth presentation of your collection. The showroom will be promoted by print mailings to a list of over 6000 buyers worldwide (and growing), and can include your list if you wish.
The annual cost for the showroom is less than the cost of printing your look book, and membership extension is included in event packages. Showroom International will be a sponsor of Nolcha Fashion Week, and is partnering with Nolcha, the award-winning fashion business platform to create additional, cost-effective opportunities for independent designers to promote and market their collections. For more information about the showroom, contact showroominternational [at] gmail.com. Visit the website at www.showroominternational.com.