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Promotional clothing has been one of the most effective and result-oriented marketing method for many big or small businesses around the world. And of all the clothing items, wholesale gym wear has yielded the best results.

Why gym wear wholesale over other type?

Before we jump on discussing about the its-and-bits of promotional clothing, you need to understand why gym wear wholesale should be your foremost choice to promote your brand, product or service, even if you have a non-fitness related business.

• The number gym-goers have risen dramatically over the years; means more people see whatever’s imprinted on the gym.
• Early morning, the psychology of repetitive exposure is more effective; means people would get aware of your brand name, product or service very quickly and easily.
• And at last, if every piece of your strategy fall into right place, people will look out for your name, product or service; or to the least, they will remember your name for a long time.

Making the right strategy

What kind of promotional strategy would work better for you largely depends on the kind of business you have and what is it exactly that you want to promote. But, regardless, there are few things that you need to be considerate of when planning your strategy to make it more efficient.

Women and men: there exist many types of wholesale gym wear which you can use in promotion. If you are targeting women, brassieres and tights would the right option and when targeting men, hoodies are better. If you want more neutral item, something that targets both women and men, go for t-shirts and trousers.  

Season: you just can’t do the mistake of offering vests and t-shirts during winter season and jackets and hoodies during summer. Nobody would accept them even if you offer them for free.

Keeping it simple: Yes, gym wears has lots of space, that doesn’t necessarily means that you crowd them all. You have to keep any text or logo very small and simple; simple enough that people could remember it even after years. Besides, nobody wants to be the walking advertisement of any company who they don’t even know yet.

Of course, there exist many other important and core things to consider when planning your wholesale gym wear promotional strategy; but before you jump on to them, remember the three basics mentioned above.