Now that I’ve discussed the basics of Facebook marketing for fashion brands, it’s time to actually delve into creating effective campaigns that increase web traffic, make your customer base grow and generate revenue. In order to generate awareness and sales with Facebook, you are going to have to create connections that will literally inspire interaction.How Can Fashion Brands and Retailers Create Connections That Inspire?1. Identify goals.You have to figure out what kind of audiences and customers you are targeting and how you want to reach them. Daniel Flamberg says it best when he says:"Figure out what job your branded website will play. How will it relate or not relate to the Facebook audience? Will you use YouTube, MySpace, Friendster, Flickr or LinkedIn to reinforce or extend the message and the brand promise to specific segments or target subsets or will it be used as a straight frequency extender or as an exclusive platform for a specific message or offer? Also how will you drive traffic and get your message to the intended audience?"2. Differentiate yourself from everyone else.You have to distinguish yourself from the hundreds of brands that also have pages, so you have to show a little personality.There are over 55,000 applications on the Facebook platform and a relatively large portion of them can be directly integrated into your fan page (each application that you add to your fan page adds a tab to the top of your page). Use these applications (or develop your own) to create unique experiences.Also, make sure to not let users land on a branded page’s wall (thank you, Nick O’Neill). Usually, when someone comes to your page and they’ve never been there before, the wall is usually their first introduction to other people and their products. However, it’s better to have new visitors enter a controlled environment and browse through less controlled content on their own; you’re more likely to retain the user and convert them to becoming a fan.3. Get Hip To Facebook Advertising.Facebook enables brands, retailers and individual professionals to engage in targeted marketing via Facebook ads. When you use Facebook ads, you can add demographic criteria and keywords and see how many Facebook users fall into your target audience and modify it accordingly to establish the best ROI on your advertising budgets.Advertisers can elect to pay per impression or per click, set maximum budgets and schedule the ad to run on specific dates. Brands and retailers, moreover, can use Facebook data to analyze customer demographics.Read FashionablyMarketing.Me's in-depth article and comments on how to use advanced Facebook marketing strategies.

PLEASE keep all discussions relevant to fashion, textiles, beauty products, or jewelry.

Follow the Fashion Industry Network Rules.

It is always a good time to review fabulous fashion.

 

Hot topics of possible interest:

  Thank you for using the Fashion Industry Network.  Have you helped another member today? Answer questions in the forum. It brings good luck.