Today, the teen girl’s apparel market is one of the most upraising sectors in the online retail business, so it is quite obvious to understand the trends of these young age customers in order to serve them better. Here is the point wise study of the ongoing teen girl’s shopping behaviour.
Teen fashion is led by celebrity collaboration
In this age, the girls love to follow their favourite celebrities by imitating their dressing style, accessories and living. The cover page appearance of the celebrities, along with what they have worn in a particular movie, TV show or any public appearance is the matter of excitement and curiosity among them. And the height of the social network phenomenon has fuelled this fire.
Peers are the most motivational agents
Whether it is about buying a
, it is the peer effect and trend of sharing looks on social feeds which makes online shopping as entertainment rather than research for teens. The teenage girls with up to date fashion knowledge and innovative style statement are regarded as icons and idol among the followers. The retailers need to understand that who is the target customer and how she or her group can get engaged with the brand and style.
Teens easily get attracted towards innovative ideas
It is a well proven fact that teenagers love the innovative, creative and sometimes revolutionary ideas. You might be dealing insports wears, party dress, or Girls swimwear online but whatever you are serving to them you need to do research to find the idea or style that attract the teens most. Generally, this generation is very adaptable to comfortable style, attractive colours and daring looks.
The online factors that help the teens to make a purchase decision
Today, social networking sites, mobile apps and other online tools are playing an important role in influencing the purchase decision of teenagers. Not only for selling the product, but these tools are highly effective in creating awareness and providing knowledge also. For example, how to wear denim shorts in winter season, gorgeous make up ideas in rainy season, etc. Putting these ideas on the site will engage the teen customers and motivate them to purchase their products.
One more simple yet very important point is to ask for product review. Girls and women love to share their feeling about the things they use. The retailer needs to motivate the customers to post reviews. It helps their peers and other potential customers to get faith in the products or brand. And if they have any confusion or complaint with the product, resolve them to build a satisfactory relationship with your customers.
A generation with high expectations
The teen girls are quite clear about their priorities. They have a clear message for the brand and the producers “delight me”. Now it is the professional responsibility of the retailers to deal with their energy and excitement by understanding that what is going on social media and then transforming all these to the private /online store environment.
Pleasing a girl is always a complicated task, but if you consistently make your effort to do so, you can understand that what she wants and how to make her a companion in your brand’s success and popularity.
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