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www.shinymamabeauty.com

‘Shine like the star you are!’


WHO:
Yana Chupenko, the original ‘Shiny Mama’, immigrated to America as a child with her family from former USSR’s Ukraine in the mid 70’s and settled in Queens NYC.
While still a young teenager she discovered the Lower East Side of Manhattan – where the streets glittered with broken glass and the vibrancy of rock and roll. She was quickly & fully entrenched in the punk music scene of the early 80’s. As the vocalist in one of the first all female bands that emerged from that mayhem, Yana played and toured Europe and the US with the leading seminal punk, hardcore and metal bands of the day. She still continues to play with her band - Shiny Mama (and you can visit the band’s site for more detailed info at www.shinymama.net and www.myspace.com/shinymama.)
Yana’s first hand experience with revolutionary & cutting edge music and the alternative fashion scene helped her identify and utilize developing trends from the extreme underground and comprehend how they translate into the mass market. Chupenko says “I watched as new fashions sprung from trash heaps and street ingenuity, and saw it rise with the music into cultural mainstream”. She adds, “Many people say they are influenced by punk and rocknroll, I on the other hand lived and breathed it for over 20 years – and to this day on every level it continues to be a major creative force in my life.”

ORIGIN:
The concept of Shiny Mama Cosmetics was born at a time when ‘Tony&Tina Vibrational Remedies’ were being retired from the Cosmetics scene. Yana Chupenko was the Director of Product Development and Marketing for the Tony&Tina brand for 8 years, and whose energy and talents took the brand to worldwide recognition. Her developments in new product innovation at Tony&Tina, succeeded in winning accolades from consumers, awards from the major glossy national magazines and extensive recognition from the international press. Yana’s creative experience at Tony&Tina prepared this seasoned professional to develop a line of her own, encompassing her own artistic vision of what a contemporary sisterhood of modern women desire to have in their boudoir.

THE BRAND:
The introduction of luxury cosmetic brand Shiny Mama is poised to turn the landscape of cosmetics upside down. With its finger on the pulse of popular culture, Shiny Mama's cutting edge confections are forging a new road in the world of beauty. At once daring and deluxe, mastermind Yana Chupenko describes her brainchild as ‘arrival of an edgy New Romanticism’. Shiny Mama Cosmetics evoke a feeling of what Chupenko calls “D.O.D”, i.e. Decadence-Opulence-Debauchery of old world elegance & times long gone. Adding, “I am drawing from the most glamorous periods in history to create something timeless yet new. It’s a traditional damask antique design with fresh, down on the street approach’. The packaging and presentation will beautifully invoke a more glamorous pampered past – that of a Parisian Boudoir, Victorian Romance, or Russian Imperial Court. Shiny Mama embodies these memories of times past: sumptuous, lush, extravagant, royal and sophisticated and channels them into a cacophony of edgy and classy luxe.

WHO IS THE SHINY MAMA SISTERHOOD:
A Shiny Mama woman is a modern, confident sassy gal. She is a bold, progressive leader who, rather than follow trends, initiates them. She blends antique collectibles and second-hand treasures, with up-market labels and high street basics from mass retailers. This distinctive combination of styles makes for an original statement. A Shiny Mama woman looks perfectly put together. Age does not come into play - but style certainly does, she embodies effortless grace and radical elegance. She knows what she wants: she works hard, plays hard and needs to be pampered royally, like the deserving individual that she is. Shiny Mama women are Powerful – Sexy – Mysterious – Intriguing and Self Sufficient. Shiny Mama women think make up is good for the soul. They are all Smart, Strong, Independent, Bold, Fun, Rocking and Hip - be it a Ghetto Fab - Hip Hop Diva, Globe Trotting-Jet Set Baby, Rock Goddess or Uptown Cool Princess. She is a modern, cultured
female with a bitchin’ attitude & vibe.

MISSION:
Shiny Mama Cosmetics will bring this innovative opulence, fit for a kickin’ regal ‘City Girl’ lifestyle and market this to small towns and big cities across the Globe. Shiny Mama Cosmetics is a luxury brand, for the soulful woman who wants to reinvent herself, be it for one night, or forever. Creative Visualization and Laws of Attraction are powerful tools, and if you can visualize yourself as anything you choose to be – you will become it. Yana states, “Shiny Mama Cosmetics is a fairy tale, a dream, and a whimsy of imagination.” So empower yourself. Release and radiate your inner light, and let it shine. Be who you want to be – be Shiny Mama.

Shine on you crazy Diamond...

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