If you wish to run a successful fashion business then a well designed fashion website is your first priority. With the increase in competition, you need to have a perfect website that is both user friendly and search engine friendly. Else, you will be out of the game.
Nowadays, pre-designed website solutions are available that allows users to create beautiful and stunning websites without getting into coding and programming. One such popular website builder is MotoCMS that offers an outstanding selection of professional looking responsive fashion website templates.
Here, in this post, we will discuss the 7 most important elements that every fashion website must have because an ineffective website wastes your hard earned money and time.
1- Make the website visually attractive and functionally superior
A website should be visually tempting especially when it is related to fashion. A compelling design is what makes you different from others. But, make sure that the loading time of the site is less and functionality wise it should be superior and easy to use.
2- Have a Robust CMS
Nowadays, a content management system is absolutely necessary. A robust CMS will allow you to delete, edit and modify existing material as well as publish new content. It’s a way of managing all the data on your website without any technical knowhow, so that you’re in full control of everything from adding pages and deleting images to reorganising data flow.
3- Use High Quality Content
Google loves high quality content and if you wish to make your site rank well on the Google search results then ensure that you have superior quality content on the site. Remember, the content should be original, having strong headlines, accurate, thought provoking and actionable. Effective usage of CTA buttons and images along with pointed content are some of the characteristics of a high quality site.
4- Have a Clear and Visible Call to Action
You don’t visitors to leave your site without taking any action. A call-to-action (CTA) is a button or link that you place on your website to drive prospective customers to take action by filling out a form on a landing page. Effective CTA’s should have compelling text, contrasting color, should be action oriented, brief and large in size.
5- Track Conversions
Ecommerce tracking is extremely essential in order to get data about your website like which product is your best seller? Which category pages are the most visited, what is the total revenue of your site etc. Almost all major shopping cart vendors provide integration with Google Analytics. So if you are not sure, just ask your shopping cart support about GA installation. For more information, read the Google guide for ecommerce conversions.
6- Have a Search Bar and Keep it in Easy Reach
Your website should provide an easy way for the users to search for products. Henceforth, a search bar is the best option to use. Make sure that the search bar freezes at the top of the page so that it remains visible to the user during the entire session. Also, the search functionalities should be logical and must work fast ,else the user will leave your site.
7- Make the Site Responsive, Cart Easy to Load and Incorporate Social Media
Today, most of the consumers place orders using their smartphones. Therefore, it is important that you have a responsive site that opens easily on all sorts of devices. Also, make the cart easy to load and add social media buttons on the product pages so that it becomes easier for the user to share the products over social media.
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