Fashion Blogs

Cosmetics are the most demanded products of the market. Every woman fell in love with them so easily. By just watching the cosmetics from outside the consumer fell for it and buy the product as quick as she can. The love for cosmetics is beyond expectations. No matter how much costly but it always attracts people towards them. The cosmetic industry is getting higher day by day. It has been on the top in the race of retail market from years.

The cosmetic industry has a lot from an expensive range, which is getting down because the new generation does not just follow what their mothers used; they search for the best and try various new brands and products.

The cosmetic industry has a lot to do with the packaging. Packaging is not only made for the food and pharma products. For cosmetics, packaging matters a lot. Have you ever wondered why consumers pick one product over another and what is in their mind? It is the packaging that attracts them to buy the product. The packaging works wonders for cosmetics, as cosmetic packaging is more innovative and catchy than other packaging.

 The trends are setting the cosmetic packaging thing to another level. There is a huge competition in the world of cosmetic packaging and competitors are continuously competing over the new trendy packaging and shaping ideas. The cosmetic industry is working hard on the packaging.

Types and Materials for Cosmetic Packaging

Cosmetics have a wide and vast range of branding from all over the world. There are numerous products to look for and the ideas for their packaging are unlimited. The companies are following every new technique to grab more attention. The trends are changing every day; hence, the new ideas are producing daily.

Cosmetic packaging is full of unique and interesting techniques. Several types and materials can be used according to the product nature and consumer needs.

Types for cosmetic packaging

·         Jars

·         Boxes

·         Tubes

·         Tall bottles

·         Containers

·         Pens

·         Sticks

·         Rollerballs

·         Droppers

·         Pumps

·         Pencils

·         Many more

Materials that can be used for cosmetic packaging

·         Plastic

·         Glass

·         Metal

·         Paper

·         Wax

·         Acrylic

·         And more

There are many ways and materials to proceed for cosmetic packaging.

Tips for Cosmetic Packaging Design and Shape

Cosmetics are one of the most attracted products ever. But the consumer first views the packaging only. The more exciting package your product has, the more sales you are going to have. But the packaging should be attractive and innovative enough to catch their sights. There are some tips to follow for the perfect, exciting packaging of your cosmetic range.

Designing Elements

First, you have to decide everything about the style and colors, etc. Choose the perfect unique packaging style for your product considering the consumer and product needs.

For colors, you have to go for something new with not so pink and other popular colors. Go for the shades that you want to join with your brand name whenever someone thinks of that color it reminds them of your brand. Keeping the competition on mind choose wisely. Then comes the fonts that are a signature for your brand.

Acknowledging consumers

Know exactly what you want to add for your package printing as it will catch the attention of the consumer and will impress them to get one for them. Include enough details and info about your brand and the features of the product. Packaging is the best way to promote your brand as well as the product.

Knowing about the layers of packaging

There are three or more layers, and design depends on the layers. The outer bag or something to carry the package, inner package and the third layer to cover or keep the product. You must know how to design all of them even if you are going to have two layers only.

Keep an eye on all the printing and designing options and steps to make it perfect in every way. Printing matters a lot for the innovative and unique design, you want.

Top 5 Designs and Shapes of the Cosmetic Packaging

The cosmetic industry is growing day by day with improved and trending packaging. The trends are changing every day with more attractive and interesting ways. There are some shapes and designs in the cosmetic industry that are helpful for the companies as well as for the consumers.

1.      Nature-Friendly

The eco-friendly type of packaging is done useful for both the sellers and buyers. The majority are now attracted towards the eco-friendly packaged products. These environment lovers want to contribute to every product that they use. The eco-friendly package helps the company in the regrowth and leaves a great impact on the consumers.

2.      Single Packaging

Most of the potential buyers love to have their whole kit in a single box. These boxes are not only beautiful but also handy enough to hold such products with safety. Single packaging helps to lower the cost also.

3.      Ball Shapes or Unique Caps

There are various shapes to follow for the packaging design of your cosmetic. The trendiest shape is the one with the shape of a ball, and inside in the center, the lip balm, blush, or foundation is fixed. Other than these tubes, droppers or bottles with several innovative caps or closures are one of the trendy shapes to attract consumers.

4.      Luxurious Tubes and Bottles

The tubes are not that simple now like past years. They are getting luxurious. This luxurious touch also raises the level of durability and easy-to-use functions for the convenience of the customers. This touch with a high-quality product is perfect for grabbing customer attention.

5.      Two Way Packaging

This trend is the most reliable and followed trend as many of the companies are trying to use it with different techniques. The beauty packaging with the possible use of packaging piece like a pouch with products inside.

There are many more shapes and designs for better cosmetic packaging with attractive trends. The packaging is a great source of increased sales and better product protection with coverage. These packaging trends are getting popular and are helpful in the companies and consumers. The right packaging design with exciting, vibrant colors, beautiful logos, and perfect printing makes your brand the best brand with higher sales and happy, satisfied customers.