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(Image credit: 3000 horses.)


That's so New York - Once again I have the delightful invention that is the e-newsletter to thank for the discovery of London-based designer, James Hock. I have recently began taking an interest in not just the unique and slightly odd, but also the outright bizarre, which brings me back to the work of James Hock. James is what I would describe as the epitome of alternative design, as his fascination with fringing and what seems to be a form of shredding techniques is beyond astonishing, but when thrown together in such an artistically structural way my mind seems to float away from the words bizarre and strange, and instead head on over to a slightly more subtle vocabulary of clever, intriguing and outright attractive. 

This was meant as more of a notification than full-blown James Hock convention, as I simply wanted to inform you all that James Hock recently released his online e-commerce store which he has titled 3000 horses. That's right, the name of the store is just as bizarre and unexpectedly irrelevant as the store founder.

3000 horses is possibly one of the smallest e-commerce stores I've graced in a while, as it currently holds the work of just two designers; James Hock and British jewellery and accessories designer, Dominique Lucas. Although the store is still small, it is a work in progress and a ... (CONTINUE READING)

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