The Levi's brand kicks off the search for the second-ever "Levi's Girl," the online voice of Levi's women Jeans. Using its crowdsourcing Facebook app, users will be able to submit videos documenting why they should be chosen as the new face and voice for Levi's women in the digital space.
In this specialized six-month assignment, the new "Levi's Girl" will allow the brand voice for women to be heard and channel the essence of "Shape What's to Come," the brand's global online community where millennial women around the world can connect with peers and mentors to shape their futures.
"Last year we empowered the first-ever 'Levi's Girl' – Meghan Smith – who brilliantly captured the female spirit of the brand and engaged directly with our fan base and global Shape What's to Come community," said Kristin Bannister, Levi's Director of Women's & Digital Marketing. "We're thrilled to open up the search again to find the next social media superstar who will speak to millennial women around the world."
Interested candidates are encouraged to submit their entries through February 2, 2011. The Levi's brand will select the top five submissions. Community members will then have one week, February 16-23, to vote for their favorite candidate amongst the top five.
Read More about Search for next fan-selected Levi's Girl on Facebook @ Fibre2fashion