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Fashion Trend Analysis of Peacebird's Womenswear

On May 12, Peacebird's pop-up store called "Chinese Fashion Newspaper Office" told stories about young people with the theme of the era of peace. Yu Junnan and other fashion young people interpreted the attitudes of youths. The item worn by Yu Junnan is the new collaborated piece designed by Peacebird man and Sesame Street.

The proportions of new items were gleaned according to data from Peacebird's offline stores and online stores. We can see the key items are dresses and T-shirts. Youthful and elegant colors are dominant.

The price ranges of garments are gleaned according to data from Peacebird's offline stores and official websites. Summer dresses, jumpsuits, lightweight coats, pants, knitted vests, skirts, tops and T-shirted are shown here.

Popular animal patterns in Tiktok and Tencent short videos are applied into garments. Illustrations, cartoon pictures or realistic photos are all attractive.

The lifestyle of the young generation is finding value through work and enjoying travelling. Peacebird chooses different scenes to interpret "travelling".

Misplaced checks, letters and cartoon patterns are combined. Color blocks are arranged in an irregular way to deliver a cool and impressive style.

The retro style is prevalent this year. Peacebird uses classic mid-size checks to add a vintage sentiment.

Piecing, colorway and tones are underlined to show the unique features of Peacebird.

Analysis of Items for Sale

1. The price of T-shirt - 199rmb. The reasons it becomes popular: a: PEACEBIRD × HEYTEA. b: interesting cartoon patterns on the back. C: couple T-shirts are more attractive. 2. The price of dress - 881RMB. The reasons it becomes popular: a: athleisure is suitable for young women aged 18 to 29. b: H-line is for different body shapes. c: sheeny materials, yarn-texture woven fabrics and cool fabrics are cosy.

Recommended Brand -- Oct.3

Oct.3, a South Korean designer brand, is good at using placement designs and deconstruction. The application of trendy colors is bold. Urban white-collar style are presented through exaggerated ways. New fabrics are used to interpret its style. Some of its items are unisex.

Fashion Trend Style for Women

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Comment by Anhen on January 10, 2021 at 11:32pm

As far as I know, Chinese fashion designers use social media extensively to advertise their collections. Their most popular network right now is TikTok. This is very much in demand among young people, not only in their country but around the world now. I would advise aspiring designers to take their chance and to Buy TikTok Followers. This will actually help draw the attention of a huge audience to your brand.


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