Dareynas interest in fashion began as a little girl making clothing for her Barbie dolls, her skill strengthend while she attended Fashion Industries High School where her love of fashion grew tremendously. At Fashion Industries Dareyna gained lots of knowledge on constructing garments and fashion illustration. While in High School Dareyna had the opportunity to intern for Baby Phat. Dareyna got the internship through a program called- 'The Center Of Arts Education' where she received an Outstanding Achievement Award for excelling at her craft. Upon graduating High School Dareyna decided she wanted to pursue a career as a fashion designer, she applied to F.I.T and was rejected.
Dareyna, knowing within herself that she was filled with the talent to be not just a good Designer but a great one, then discovered Wood Tobe Coburn School where she gained her Associates degree in Fashion Design. Dareyna has 6 years of experience working in the Industry as an Assistant designer/ Associate designer for companies such as Nike Brand, Eckounltd, Akademiks, Luxurie (LRGs Womens line) and House of Dereon -Beyonces Clothing line. After being laid off from House of Dereon, Dareyna decided she didnt want to work for anyone else and launched her own line Swarey Designs.
Fashion Industry Experience
6 years experience
Favorite Fashion Designer or Fashion Brand
my own line swarey Designs
What is your favorite fashion website? (list the WEBSITE address)
Welcome! Successful designers and those in the fashion business or seeking a career in fashion must know how to market themselves as well as their collections/services… Invest in yourself!
Check out our two most recent Fashion books and receive the tools you need to succeed in the fashion industry:
• Fashion Public Relations,(2010) and The Real World Guide to Fashion Selling & Management, Gerald J. Sherman & Sar S. Perlman, Fairchild Books, Division of Conde Nast Publications, NY…
• Available for purchase directly from the publisher: Contact Fairchild Books: CUSTOMER SERVICE -- Sandra Washington, Customer Service Manager --(800) 932-4724, extension 1 or – (212) 630-3885 or Email: firstname.lastname@example.org
Please feel free to contact me if you have any questions regarding, Fashion Public Relations or The Real World Guide to Fashion Selling & Management...I will be most happy to be of assistance...email@example.com
Your Fashion Public Relations & Marketing Coach!
PS Check out MY PAGE at Fashion Industry Network