In 2006, ellasport was officially founded by Pamela Oelerich who was frustrated by the fit and feel of her athletic apparel. Though development began when Pam kicked her first soccer ball at age 6 and complained to mom, “my shorts fit funny”. Starchy, ill-fitting shorts and tops appeared again in volleyball, field hockey, crew and rugby uniforms for Pam and her fellow female sport junkies.
“I always felt fat and unathletic when trying on athletic apparel because it didn’t fit me properly - the tanks were too tight at the hip, the pants were too short, and the shorts were like bikini bottoms! More importantly, the whole experience made me feel terrible about myself. But when I was wearing the one tank and capris that fit me well and I felt good in, I always had a great workout no matter what I was doing! I thought to myself, if only all my workout clothes made me feel this good about myself, I would work out so much more!”
That day ellasport was born and Pam’s mission made clear: to provide every woman with athletic apparel that is designed for her body and makes her feel good about herself.
“Every chat I have with my Spin® students, Triathlon training partners and Central Park running friends, I further my understanding of the importance of athletic apparel fitting a woman’s curves properly while performing technically.”
“Most importantly, I want to enable women to find their inner confidence and motivated self – the one that knows no limits – so they can reach their athletic goals. Whether you are training for your first 5K run or are a seasoned triathlete – you can not be worrying about your tank top riding up!”
Pam’s most recent athletic endeavors include the New York City Triathlon, the New York City Half-Marathon, the Nike Human Race 10K, playing volleyball with her women’s team, and teaching Spin® class for NYSC.
Favorite Fashion Designer or Fashion Brand
Nike, Donna Karan, Diane VonFurstenberg
What is your favorite fashion website? (list the WEBSITE address)
Hi Pamela, I love your collection. I am director of global production and sourcing from Shanghai based multi fashion groups.
We have major customers such as La Senza Spirit(Athletic wear)...
Their product is very similar as yours.
We can fully support your production in best price and quality.
Pls feel free check with me for any inquiry.