Posted on August 13, 2008 at 5:00pm
I had a great conversation with Gabriela Hernández on the phone today, and I want to share the conversation with you. Gabriela is the President and CEO of Bésame Cosmetics, a luxury vintage cosmetics line based in California and whose brand image includes extreme femininity and grace of the old days.
In this interview of over an hour, Gabriela talks about the success that she has had in marketing to a specific niche, in this case, lovers of the vintage look. She makes no… Continue