Comments

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  christina Jackson May 13, 2011 at 9:38pm

  hey  check out my design i did online  on my slide on my profile

  fellow my blog  please   http://elspotsfashionline.blogspot.com/

  im also permoting my fashion line

  Elspots Fashion line

  I'm permoting my fashion line . to bring in my creative style and and experance i got to be what i got to do be a fashion designer i just dont wa…
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  Renato May 21, 2010 at 4:59am

  Enoh, my brother, listen to me.
  
  I hear what your saying about being Niche, but trust me, Niche don't pay the bills! Niche means little orders, little production, high production prices, high fabrication prices, small income! Trust me, seen it, done it and sure its nice to be exclusive but it's not sustainable unless your Niche in multiple countries, now you have volume orders to make it a worthwhile business.
  Have a look at ASOS.com, approach them ( the buyer contact details are in my book or i'll just give them to you) Thing is, you need orders one way or another or you'll either end up selling your samples to recoup costs or even worse, just wearing them yourself!
  Trust me, in order to attract buyers to your product you have to entice them. We do this with hype be it celeb endorsement, product placement in mags, name dropping other stores we supply etc etc. Forget the exclusivity tip, ultimately you wont be able to sustain it from a production point of view. Your cost basis will be too high.
  
  Rgds
  Renato
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  Renato May 20, 2010 at 4:50am

  Enoh,
  
  Have a look at your pricepoints, i think this is why buyers are hesitant. I understand the pieces are hand embroidered with a little beading work but this is readily available on the high street for a lot cheaper. The only way you can command these pricepoints is after the brand is established. Buyers will be afraid to take a risk with you at these pricepoints because your brand is not established. We live in a celebrity culture, if you had a " name" wearing one of your designs, whole different ballgame! Hype creates sales!
  I think if i were you i would be looking at my margins to see if i could lower the rrp's to make the styles more attractive to buyers at wholesale.
  
  Rgds
  Renato
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  Renato May 11, 2010 at 7:16am

  Hi Enoh,
  This is always the initial problem starting out, getting enough buyer support behind you to make it a worthwhile venture. Checkout my website, www.boutiquebuyers.com and grab a copy of the book, its all in there and too much to go into on here.
  Its not impossible but will take a focused effort on your part. Dont fool yourself into thinking that because family and friends love what your doing, buyers will do also. In the real world of fashion its highly competitive and you have to follow tried and tested methods to make your brand,your label stand out. Remember, buyers want items that they are confident will sell through for them, they do buy into items they fall in love with but visibility is everything. Dont expect them to come visit your website, it wont happen, they are too busy. Check out my website, get a copy of the book and see how we do it and trust me, we face the same issues when presenting new designers and labels, but we also know the tricks of the trade.
  Never say never and never give up. Conviction behing your brand counts for a lot.
  
  Rgds
  Renato

  http://www.boutiquebuyers.com/
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  Keesha Parsons March 30, 2010 at 11:51am

  I am the CEO of MyWardrobe, LLC and we would love for you to become a member of our interactive virtual fashion website www.mywardrobe.org
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  DRES November 4, 2009 at 6:06am

  Hi
  yeah im in london...do u have an email ad?..so we can keep in contact
  DreS
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  DRES November 4, 2009 at 5:52am

  Hi
  where u based?...
  DreS
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  DRES November 3, 2009 at 6:50pm

  Hi
  nice to meet you..do u have any work samples?....
  DreS