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Luxury brands have always been the pioneers when it came to fashion technology. Brands like Gucci, Balenciaga, Ralph Lauren, Louis Vuitton, and Burberry are having a field day with Digital fashion. Every luxury brand now has virtual showrooms in…
Read more…There are two main ways right now fashion is going digital. First is fashion’s big move into E-sports. Balenciaga collaborated with Fortnite to provide exclusive in-game outfits and sneakers to its 350 million players along with a physical merch…
Read more…According to a McKinsey report on data analytics in fashion, the adoption of data and analytics canReduce returns by 10-15% via fit predictionImprove growth by 1-3% with assortment optimizationImprove revenue growth by 4-6% using reactive,…
Read more…For apparel brands and manufacturers having a sourcing strategy that is cost-effective and provides great quality is key to success. But it's easier said than done. But their tips which you can use to improve the sourcing process of your…
Read more…Size inclusivity is among a myriad of problems in the fashion industry, and no one is very keen on solving until GenZ started boycotting popular fashion labels. But I still don’t see a big change in the attitudes of big labels aside from the general…
Read more…People have this notion that to become a sustainable fashion business they have to employ cutting-edge technology. Moreover, they need to spend a lot of money and change the manufacturing process from the scratch. And this is a myth. In fact, there…
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