Indeed, you're right. My small business went down the drain because of Covid(
I think the success of small businesses is that they do something new that other companies were afraid to do because of their reputation. Therefore, I believe that for your business to thrive, you need to take risks. Otherwise, the buyer will get bored buying the same product. To do this, you always need to analyze your business https://www.calxa.com/cash-flow-forecasting if it goes down or up. This way, you will always be aware of your progress. In addition, you should always keep track of what is trending worldwide and try to move in this direction.