Question appears that what are the characteristics that are responsible of success and failure.
if you take a look on the core philosophy of business. you will find that "Business is the solution provider of the difficulties that another buisness or the person is facing,you help him out and in this process you get your desired compensation,and the other gets the solution of his intended problem"
So in this current place all of us providing the solution to the problems people facing in different part of the world,to whom we are providing the solution and growing our business day by day even in the recession.
So if you want to be successful ever with a little loss because its the nature you can not refrain from it,or avoid this thing,you have to increase the benefits for the society where you are working in,
In the end you will see all the other business working on the idiology of maximizing the profits will not even have the money to repay there bank loans.
Its the reality