The fashion industry is responsible for 8-10% of CO2 emissions. It's more than the shipping and aviation industry combined. Waste generated during the garment manufacturing process is destroying countless ecosystems and contaminating rivers and groundwater. The pressure on fashion brands to become more sustainable keeps mounting up. Brands are starting to understand being labeled unsustainable can be a PR nightmare. This has led to some brands gaslighting and greenwashing their way into the good graces of consumers.
That is why it’s more important than ever for consumers to better understand what sustainable fashion actually means. Why are fashion brands facing so much pressure to become more sustainable? What is the future of sustainable fashion? How can you push fashion brands to be sustainable? Which are Leading sustainable fashion brands and Are there other ways to be more sustainable?
If you’re curious to know the answers to these questions, read the article below - https://www.worldfashionexchange.com/blog/what-is-sustainable-fashion-why-fashion-brands-need-to-be-more-sustainable/