Vancouver, BC, Sept 26, 2011: Vancouver’s VATA Enterprises Inc., designers and manufacturers of VATA Brasil, Grande & Bela women’s active wear apparel has announced a major agreement to increase its market share and distribution of its Brasilian inspired active wear by signing a Exclusive Master Distribution Agreement covering the entire Canadian marketplace and the mid and west coast states of the USA with Canaren Inc. (www.canaren.com ) with offices, showrooms and distribution in Toronto, Vancouver, The USA, Europe, Indian Subcontinent, Middle East and Asia.
The new partnership is an important step towards seeing VATA Brasil’s Active wear and Yoga apparel in stores and on fashionable, active and health conscious women shopping with Major retailers in Canada and the USA.
“We’ve long been interested in joining forces with a major international distributor, and more recently, we’ve received increasing expressions of interest from Specialty Sport retailers, fitness centres, spas, yoga studios, and department stores in major urban markets serviced by Canaren Inc,” said Daniel Langevin, Chief Operating Officer, VATA Enterprises Inc.
“Working with Canaren Inc. gives us a distribution base to satisfy large retailer demands for quick order processing, shipping and replenishment through their extensive distribution facilities in Canada, Internationally and the USA.” says Mario Gomes, C.E.O, VATA Enterprises Inc .
“With Canada’s economic stability and improving US retail numbers, retailers wanting to take advantage of the current active wear and yoga apparel trend makes business both possible and very attractive for new and exciting labels like VATA Brasil™” says Wassef Sawaf, C.E.O. of Canaren Inc.. “Our company goals revolve around having VATA Brasil™ active wear apparel and Grande & Bela Plus Size active wear carried in progressive department stores and specialty retailers that cater to vibrant, fashionable and active women”. “We are very excited to have this chance to work with VATA Brasil, and to bring this exclusive range of active wear to our present customers and new potential retailers. The brand is well known for its style, comfortable fit and performance - and we are sure that the quality and flair of the products will prove to be very popular both here in Canada and the USA.
VATA Brasil is a unique line of active wear infused with Brasilian style and flair. Designed in Vancouver by a Brasilian designer and athlete and manufactured in Sao Paulo, Brasil, VATA Brasil combines comfort, long-lasting OneFit™ stretch fabric, function, bold colours and sexy, cutting edge design all packaged in a one size fits most concept for Women sized
0 – 12 and sizes 12-26.
VATA Brasil's designs have been recognized by organizations locally, nationally, and internationally. VATA Brasil operates showrooms and distribution facilities in Vancouver, Great Britain, Korea, Miami, the Caribbean, Australia and now Eastern Canada and Western USA. They are also the official athletics supplier to the CFL's Toronto Argonauts cheerleading team and were recognized at Munich’s ISPO BrandNew Awards.
For more information on VATA Brasil, visit www.vatabrasil.com.
Canaren Inc. is a Toronto based global apparel and textile company servicing the North-American market. With offices in Europe, Asia and the Middle-East, Canaren has the reach, sourcing, marketing and logistics support to create a full-service global apparel and textile company that’s vertically integrated to deliver everything from yarn to garment and beyond. One reason for our success is the fact that we clearly understand every aspect of the apparel business from sourcing, design and production to logistics and distribution.
Built into Canaren’s mission right from its founding days is a deep and continuing commitment to fair trade agreements, healthy work environment, organic farming and environmental issues.
For more information on Canaren Inc., visit www.canaren.com
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Media Contacts
Daniel G. Langevin
Chief Operating Officer
VATA Brasil
T: 604 689 7325
daniel.langevin@vatabrasil.com
Mario Gomes
Chief Executive Officer
VATA Brasil
T: 604 689 7325
mario.gomes@vatabrasil.com
Wassef Sawaf
Chief Executive Officer
Canaren Inc.
T: (416) 650-0309
wassef@canaren.com
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