My wholesale clothing store is not doing well nowadays. Though we are offering trendy winter clothes for both men and women but we noticed that the sales rate is low as compared to the last months. According to our marketing team, it is the time to start a new marketing campaign and this time, instead of using SEO, content marketing and social media promotions, we are considering B2B email marketing campaigns.
No doubt, B2B email marketing could be an exciting venture for us to generate leads, but we are confused about the email details that we have. According to our small group of researchers, we should pick an accurate list of US yellow pages from here or email database to engage the target retailers. Probably, yellow pages databases would include email addresses with other contact details. Do you think this strategy would work?
I would also like to know your experiences for clothing or wholesale business with B2B email marketing. You can also share your suggestions in this regard.