- Mission :To Manufacture, distribute and service high quality Wrist watches.
- Vision :To continue the long tradition of excellence that Rolex name represents.
- Objectives :Educate the younger market on the value of wristwatches.Create a social media strategy that will encourage users to interact with the brand as well as extend the message to larger audience.Promote the purchase of wrist watches as a "reward" for key successes in a young man's life.
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