Fashion Industry Forum

New showroom concept for designer & fashion brands

Posted by Julie A.A on April 14, 2012 at 3:55pm in Fashion Design - Fashion Merchandising
New showroom concept & full-service package for designers & fashion brands.  Are you interested on introducting your brand in the European market? Increase your position and your sales?  THE VISIONWe are offering with our new showroom concept, a full-service package for designers: marketing, PR, events and sales. The showroom has an international appeal and at the same time works together in a network with trendy fashion hotspots. Best central location.The showroom offers a perfect mix of selected designers for an awesome collection presentation and therefore guarantees exclusivity, quality and style. .THE SHOWROOM CONCEPTinternational pool of designers: The designers have the opportunity to present its collection items at a specially branded retail space.- monthly PR release: showing a highlight of each designer to the Press, customers or buyers and to the entire contact file of communication studio- biannual Buyers & Press Day will be held, where potential buyers, Press and opinion leaders are invited to a presentation of all designersManagement & Organization of the Showroom Online-Shop.Activity of Showroom: - Austria,- Germany,- Eastern Europe- Istanbul- Barcelona - Dubai THE TARGETB2B- Press (fashion, lifestyle, economy, society) - opinion leaders- VIPs- buyers- International NetworkB2C- Fashion and lifestyle-People- Passers- Contact communication studio(via Facebook, XING, newsletter, website)- First Showroom Online Shop- Target specific customer approach for the designers.  .THE BENEFIT- beautiful and high quality presentation of the designer and the collection- best promotion by a common designer pool, the contact network of communication studio and the online shop- provides an excellent retail space and a professional sales advice - location for client meetings and events- target-oriented approach to customers, Press and buyers- showroom and sales opportunities in the First Showroom onlinestore- perfect package of sales, marketing, PR and presentation! THE LOCATIONThe old historic building includes: 3 windows a classic staircase at the entrance for presentation purposes  a large space for the presentation of the designer changing area meeting room lounge-area branding of the designer in the showroom, at the entranceand on a screen- as well as on Facebook, thewebsite and Online Shop COOPERATION PACKAGESThere are two different packages for the designer:small package- Monthly PR Newsletter- Biannual Buyers and Press Day- Size of presentation area: ca 1.4 mCost: €300/monthMinimum contract duration: 6 months Deposit: 3 months  COOPERATION PACKAGElarge package- monthly PR Newsletter- biannual Buyers & Press Day- biannual own Showroom Event- Size of presentation area: ca. 2.3 mCost: € 500/monthmin. Contract Duration: 6 months Deposit: 3 monthly  If you want more information, or know people that can be interested, please do not hesitate to contact me. GreetingsJulie 

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Tags: Atenda, Barcelona, Doha, Dubai, Fashion, Istanbul, Julie, PS&FC, Paris, Vienna, concept, consultant, events, fashion, marketing, personal, pr, shopper, showroom
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