I’m going to use 14K gold as a reference. As of this writing (July 4th, 2019), the price of one gram of 14k gold is $26.63. This price will fluctuate, of course. The manufacturer might be able to produce a gold chain for about $28/gram. A wholesaler might buy it for around that price and sell it to a jeweler for about $32-$36/gram and the jeweler, in turn, will try to sell it for a lot more, perhaps $50+/gram. You might be able to haggle the jeweler for a better price, but my experience is that they won’t go much lower than $50/gram. But that really depends on the store.
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