There is a theory that no matter what you do in life, you are always communicating something. Body language experts have built entire careers on this theory—as have stylists. They believe (rightfully) that your outfit is not simply a thing with a certain aesthetic appeal; it’s a form of self-expression. Your clothing says something to those around you, whether you intend for it to or not, so it’s best to approach dressing with some form of intention. 

The reasons are many but it's mainly to feel and look good! Creating your unique style helps you achieve a sense of confidence and comfort in how you put together an outfit.
In fact, developing your personal fashion style is a journey not a destination. Experimenting and just having fun help you get to know yourself better :-)

Style = Individuality
Once you connect with your core fashion persona, your style will improve and you'll look fabulous. This will radiate through the way you dress. You'll feel good and and attract the same admiration.

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