Size inclusivity is among a myriad of problems in the fashion industry, and no one is very keen on solving until GenZ started boycotting popular fashion labels. But I still don’t see a big change in the attitudes of big labels aside from the general marketing or PR stuff.
There is more to being size inclusive than just putting plus-size models in marketing campaigns.
Being size inclusive is not gaslighting your customer with vanity sizing, providing all designs in plus size and small size and not some selected designs.
Brands like to point out logistics, capacity, and technology issues to wash their hands off by producing plus-size clothes. But technology is the exact answer to this problem.
They can use Fashion PLM Software to make their supply chain, product line planning, and inventory planning more efficient. Use Fit Tech, AI, Virtual Fitting Rooms, and 3D body scanners to help customers find the correct fit.
In my opinion, big brands that have the resources to invest in technology have no excuse not to be size inclusivity.
What are your thoughts?
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