After a very disappointing day in July where only 4 of my over 28,000 listings sold, I started to experiment with different methods to improve sales. I’ve added pictures of my Sales, Impressions and Page Views from my Traffic Report.
The first thing I did was “touch” my listings by raising each one of them by $1 using the bulk edit tool. This was supposedly going to change enough in the “listing code” (or some computer language BS) that the ebay algorithm would pick up the change and my listings would get new views. There were no significant changes to impressions, page views or sales.
The second thing I did was run a 5% promoted listings campaign on my existing listings. As you can see in the below charts my impressions and page views increased. Impressions showed a huge increase. Promoted sales also increased.
Also during this time I really started busting my butt adding new listings. I tried to do at least 100 new listings a day and some days I managed to get 300 done. I added almost 2,000 new listings during these 3 weeks. You can see the increase in “organic” sales, these are the new listings that were not in the 5% promoted campaign.
The last thing I did was end and then relist 28,425 listings. These listings had been on ebay for more than 30 days. I did not end/relist any new listings. It took me 4 hours to complete the end/relist. The last time I had done a mass end/relist was just under 4 months ago. You can see the substantial 2 day increase in impressions, page views and solds. Day 1 sales were $830, day 2 sales were $850 and the 3rd day of sales was $308. After I relisted, I sent 20% off offers to the “new” watchers.
I did not change anything in the listings. I just ended all 28,425 (200 at a time) and then “relisted as fixed price” (200 at a time).
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