Fashion Industry Forum

Digital Marketing Trends 2021

Marketing has been quite the shapeshifter over the last two years. Martech Cube takes you through some poignant Digital Marketing Trends in the post-pandemic world. While it is tough for anyone to predict what a post-coronavirus reality would look like, one thing is certain for marketers that digital channels have become more important than ever, especially the social media marketing channels. Online channels now play a crucial role, as people continue to self-isolate and spend relatively more time online. For example, in Italy, once the government introduced a nationwide lockdown in mid-March, online traffic spiked by 30%.

Today, we are seeing similar trends occurring all around the world. COVID-19 has pushed digital adoption by 5 times in the past three months, even in industries that were previously rigid and shy towards digital marketing. In these sensitive times and post-COVID 19, what are the trends that marketers should consider in digital marketing as they strive to communicate appropriately with consumers? Almost 90% of businesses are reconsidering and reviewing their marketing budgets. It is presently more important for them to capitalize on new methods and tools. A good digital marketing strategy with high ROI is the need of the hour for all businesses.

Here we have listed top trends that can drive digital marketing post-COVID-19 pandemic,

Mobile optimization - While isolated, more and more individuals are turning to online shopping, home delivery, video games, and social media. Regardless of the economic downturn, retail jumped 34%, and large enterprises such as Amazon are hiring more employees in order to keep up. The coronavirus is having a huge impact on the e-commerce industry.

For more such updates, check Out recent Martech Cube blogs.