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I was hoping to get advice regarding the best approach to you use when wanting to do wholesale business with established fashion brands and well as new and up coming ones. The reason for my question is I am preparing to launch a brand new online clothing boutique and want sound advice with regards to buying, the best way to negotiate a favourable deal and any legal ramifications that may be involved/crop up.

Thank you in advance.

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Hey samantha, am currently working on my line and am considering all the different sales channel. Would be interested to know more about your online boutique.


Hi Yasmin,


Thanks for replying to my question. I will be launching an online store with the intention of being the 'first' stockist for up and coming designers somewhat like a launching pad for new brands at the same time as stocking some established brands which are recognised internationally but are not widely stocked within the UK. The point is to be on the pulse of whats new and on trend. Our approach is to be very hands on with our suppliers as well as our customers to ensure we are meeting demands and pushing products in the right direction. Please feel free to forward an up to date copy of your portfolio to

edit the collection with the keen eye of a vogue editor.

you will buy apparel which will have lastinmg appeal..which is the direction fashion is going toward.

( influenced by the current prolonged recession)

you want to be ahead of a classic sort of way.

step cautiously and buy small ensure they sell out at retail price.

you have got to know your market.

when you purchase think of this formula:

what will definitely sell.

what will make women come back for more purchases..

and always add that one piece..a surprise element.

so that it keeps things new and ahead of trend.

you don't want your apparel to look like hat everone else is offering.

know your competition and your target audience.

coomunication is key. you have to be crystal clear to what you want.

you can listen to suggestion..but trust your natural instinct.

the best way to negotiate a favourable deal is to show the fashion brands the ammount of expose they wil have on your website...and also the turn around time of items selling out.

time is money.

if the items ell out at retail..those brands will remain faithful to you.


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