Fashion Industry Forum

If you are looking serious new business opportunities or want to expand your market base in Saudi booming fashion market, the 2nd Lifestyle & Fashion Expo Arabia 2011is your ultimate destination!  Saudi has strong demand of latest fashion and designer’s exhibition after Dubai market. As per the latest survey Well-known international designers are increasingly viewing the Middle East, and Saudis in particular, as a key strategic location to promote their major collections.

Harvey Nichols and Saks Fifth Avenue are well-known flagship stores and they opened their First overseas stores in this Saudi booming market the question is WHY NOT OTHER COUNTRIES?. As the  part of the Middle East Saudi Arabia is the first destination where Saudi women is highly fashionable, making her sense of fashion second to none in the world.  Saudi women spending more on fashion:$ 12 billion . Saudi Arabia occupies a global hub ahead in terms of per capita expenditure on fashion. The Saudi Arabia is that the individual spent the most on fashion compared to other nationalities Saudi directs 10% of consumer spending to fashion and footwear, while not exceeding the proportion of consumer spending in an individual in France, for example 4.5%, Germany and the United Kingdom, 6% and 4% United States

Saudi women are very keen to acquire designer clothes the moment they spot them on large format exhibitions or catwalks or magazines. The Saudi fashion retail industry is one of the high-growth markets in the Arab region especially in the women and children segments. The apparel business grew rapidly over the last several years as people became more fashion-oriented.

The market share of designer apparel has witnessed a steady increase in the last decade due to changes in consumer tastes and converging global fashion trends. Saudi consumers have become increasingly sophisticated, demonstrating brand awareness and brand loyalty, demanding quality service and value for money and continually  looking out for new product lines

Featured Exhibition

Lifestyle & Fashion Expo Arabia 2011 is consider the most important exhibition of the year, bearing in mind the Saudi Arabia market is potential and great opportunities for International Designers in the region. The largest exhibition in the Saudi Market for Fashion, Footwear and Accessories, showcasing the very latest in style & expression.

VISITOR'S PROFILE

5 days exhibition expecting 25,000 middle to upper class customers , Boutique Owners, Retail Chains, Agents & Distributors , Middle East Fashion Media Representatives, buyers, wealthy business women’s and Royals families . 2 days VIP previews for just VIP’s &  Royal Families and 3 days for the public .

EXHIBITOR'S PROFILE

 Featuring 100's of mid to high end designers, brands and labels from Middle East and the Europe

 Fashion Arabia presents exquisite couture, contemporary labels, ready to wear, Arabian fashion, bridal wear, evening & occasional, urban & street, contemporary footwear, designer and lavish accessories.

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