Yes of course! It is helpful and useful as well. The products can be customized according to you and the demand asked by the customers. Customizing the product can be useful to reach the maximum amount of sales in the business. Customization is the best way to promote one's business and that completely depends on the knowledge that one holds. A well-known company that is Sundaypromotion.com helps to Customize branded gift in many ways to promote your business scales.
Wow... its good to se some people are also focusing on the custom side, otherwise we have to go physically for the custom orders, thanks for sharing!
I have my own small local coffee shop and I do believe that a good logo and customized stuff might be really lucrative. We started only with coffee but we had a really cool logo that our clients kept asking us about our merch. I bought a simple heat press, some t-shirts and shoppers. I made some stuff with our logo and we sold it really fast which made a good profit to our budget.