Fashion Industry Forum

What happened to Under Armour today? 1/17/08

Posted by Apparel1 - on January 17, 2008 at 10:01pm in Fashion Design - Fashion Merchandising
Wow, I understand that the market is in a terrible state of mind this first month of 2008. However, I was not expecting such a spanking for Under Armour today... During normal trading hours the stock traded down 5.79. That was a one day lose of 13.51 percent. To make the story worse, I see in after hours trading, as of 7:59 PM eastern time, the stock is showing down an ADDITIONAL 17.7%. (note: I do not have a full understanding of after hours trading, but I image based on these figures the Under Armour stock is in for a low open. The reason for the decline is that Under Armour today provided a profit forecast for the first half of 2008 well under Wall Street's expectations (for full details, I suggest you find their press release). Do you think Under Armour is poised for long term growth?

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