Can u help me reach this to the right people, PLEASE JEANS - NEW PRODUCT IDEA Just add 1 Feature to your Existing Jeans Adds Consumer Need Based Unique Benefits Features + Fashion Statement of the Decade – to your Existing Jeans Advantages of the Benefits for the Wearer ( customer ) • Can Change how her / his Jeans Looks – EVERYDAY ! ! ! • Imagine Showing Off 30 Different Jeans for 30 Days in a Month – to your Friends or Foes – for the price of 1 Jeans ! ! ! • Imagine wearing a New Jeans Everyday to your College or Office or Party or just any Outing !!! NEW PRODUCT IDEA FOR SHOES Leather Shoes / Sports Shoes / Canvass Shoes Just add 1 Feature to your Existing Shoes Adds Consumer Need Based Unique Benefits Features + Fashion Statement of the Decade – to your Existing Shoes Advantages of the Benefits for the Wearer ( customer ) • Can Change how her / his Shoes Looks – EVERYDAY ! ! ! • Imagine Showing Off 30 Different Pair of Shoes for 30 Days in a Month – to your Friends or Foes – for the price of 1 Pair of Shoes ! ! ! • Imagine wearing a New Pair of Shoes Everyday to your College or Office or Party or just any Outing !!! Advantages of the Benefits for the Company • More than 100% Increase in your Sales – from Day 1 – Not from 1st Quarter / Year • From your Existing + New Customers – from Tokyo to New York – Yes it has got Universal Appeal Result • Your Competition is DEAD Harvard Business School Professor & Innovation Guru of Marketing Strategies – Clayton M Christensen says – “ Companies think – the Market is Structured by Product Characteristics & Customer Characteristics - But from the Customer’s Point of View – They just have ‘ Jobs ‘ – That Need to be Done – The Correct Paradigm is that – The Consumer is Not the Unit of Analysis – Rather it is the Job – That the Customer is Trying to Get Done “ + Blue Ocean Strategy ● Blue Ocean Strategy of Celebrated Strategy Guru W Chan Kim is about Creating New Demand – and a New Industry altogether instead of Benchmarking against Competition & Dividing up the Industry. ● Blue Ocean Strategy – was one of the Largest Selling Management Books last year – it has sold more than a Million copies across 30 languages – breaking the Harvard Business School Press’ record for the highest number of foreign licenses that any business book has sought. FORMULATION PRINCIPLES OF BLUE OCEAN STRATEGY 1. RECONSTRUCT MARKET BOUNDARIES: Look Beyond Traditional Industry Boundaries, Redefine The Buyer Group 2. FOCUS ON THE BIG PICTURE, NOT THE NUMBERS: Dump Traditional Strategic Planning Which Is More Numbers-Driven. Get In Some More Creativity 3. REACH BEYOND EXISTING DEMAND: Focus On Non-Customers Rather Than Just Existing Ones 4. GET THE STRATEGIC SEQUENCE RIGHT: Start With Buyer Utility & Then Move On To Price, Cost & Adoption – In That Order Interested? Email / Call Dilip Kamwani dnk2k3@yahoo.com Mobile ( India ) – 9920412577 / 009122-27823443 PS: i have 30+ years of Creative & Proactive Marketing Experience – esp Consumer Psyche

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