We can stop talking about an internet-retail ‘revolution’ because online selling is here, and it’s here to stay. What’s more, more than 50% of offline consumers are influenced by online marketing.
What we should be talking about now is what this means for the future of the physical retail space. The trick is to integrate the physical and digital experiences in a new and meaningful way. Stores and websites must now complement each other, performing different functions, rather than being carbon copies of one another. These trends are already emerging, and in many cases the fashion industry is leading the way.
In this two-hour workshop in the British Library Business & IP Centre, find out what is going on in the fashion retail sector, from shopping online and via mobile apps, to customisation and luxury options on the high street.
It includes an overview of the trends that will shape the sector over the next few years, what will matter to your customers and ideas and examples of how to turn these trends into opportunities for your fashion business. It will also take inspiration from other sectors.
The session will include:
To book your tickets go to: