Saturday, 12th May at the Pimlico Library
Lupus Street, London SW1V 3AT
If your goal is securing better stockists, increasing your margin on sales, increasing sales from your website or reaching new markets, book now for this event is not to be missed.
The workshop will emphasise practical PR skills and how to use media to benefit a fashion designers business.
|Breakfast / Networking|
|10:30am||Essential PR knowledge for the Fashion industry
What is PR? How presence in the media can position your brand and positively affect your bottom line.
What results can be expected? PR results can be subjective. Be armed with serious expectations and know how to evaluate a press hit.
What PR CAN and importantly CAN’T do for your label? Gaining a clear understanding of the power of good press and how to make the most of it in terms of sales. Your side of the PR bargains Press releases: how to write them and develop relationships with the press
How to pitch ideas to magazines and newspapers
How to resource the media with great content about your label.
|1:35pm||Branding in Fashion Industry
Interplay of brand identity, commercial development
Presenter: To be confirmed
|2:05pm||Bloggers are Media?
Getting your brand used by stylists and written about by bloggers
Crystal Deroche – Fashion Sylist
|2:55pm||Social Media How to get your fans do the PR work for you. What’s entirely necessary, and not so, in the new world of social shopping. How to build an online presence that works for you.
|3:40pm||TellusFashion – an exclusive fashion concierge
Olivia Pinnock – Editor