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Profile

Where do you live? Please list country or state, not your planet.: England

Do you work in the fashion industry?: I work in fashion

About Me ...: I am the founder of myshoppingsecrets.com an global online shopping venture, supporting human rights and ethical fashion.

Originally from NZ, I am now married and live in London with my fabulous husband.

I am passionate about creating an ethical future for fashion, and causing an end to poverty through ethical fashion. This is something I have dedicated my life to, and is my full time job.

Fashion Industry Experience: Development and realisation of myshoppingsecrets.com

Launching November 12th 2008

What is your favorite fashion website? (list the web address, NOT the fashion sites name. If you only list the name, the link to your favorite fashion site will not work...): http://www.myshoppingsecrets.com

Gender: Female

Age: Over 18

What is hot in fashion this year?: Ethical is sexy. Disposable fashion is out, and designer boutiques are back in. Online shopping is growing, and fashion is now responsible.

Comment Wall (6 comments)

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At 7:25am on August 20th, 2008, Melissa Byrd said…: Hi Emma,

Hope you are well.

I work at the Business & IP Centre at the British Library in London. We support entrepreneurs from the first spark of inspiration to successfully setting up businesses.

We are holding an eco-fashion event on 17 September 2008, see below for details. You can hear from three successful ethical fashion experts, ask questions, network with fellow fashion entrepreneurs and there will be a fashion show.

It could be a great opportunity for you to meet potential partners, please visit our website or get in touch if you'd like any more information.

Best,

Melissa

Feelgood Fashion: A celebration of ethical entrepreneurship and cutting-edge design

Panel discussion followed by a fashion show and networking reception
British Library Conference Centre
Wednesday 17 September 2008
18.15-21.00
£10.00 (concessions £7.50)

Book online now

Today, with the global fashion industry facing questions about its social and environmental impact, a new generation of British fashion entrepreneurs and designers is breaking new ground by marrying cutting-edge design and ethical objectives.

As part of London Design Festival the British Library is bringing together a panel of pioneering design and fashion entrepreneurs to talk about the new age of 'eco-fashion', their own entrepreneurial careers and achievements, and building the next generation of sustainable brands. The audience will have the opportunity to learn from the panel's experience and put their questions to our entrepreneurs.

Your 'eco-fashion' pioneers:

Jen Ruppert is the founder of eco-fashion company Revamp. Drawing on over 15 years experience in the fashion industry, Jen combined fashion know-how with networking skills to launch Revamp, sourcing emerging talent to create trendy, sustainable and environmentally-friendly clothing. Most recently, Revamp designed a fashion range for Cancer Research UK.

Ed Gillespie is creative director and co-founder of communications agency Futerra, which is probably the only UK agency to focus solely on sustainability. Futerra have launched 'Swishing' (super glam clothes swapping parties – www.swishing.org) and are co-creators and founding partners of this years Re:Fashion Awards (www.refashionawards.org).

Safia Minney is founder and director of Fair Trade and environmental fashion and lifestyle label People Tree. Safia has turned a life-long interest in environmental, trade and social justice issues from a lifestyle into a Fair Trade business. In 2006, Safia was named Social Entrepreneur of the Year in the Edge Upstart Awards.

At 9:39pm on July 6th, 2008, Apparel1 said…: Emma - after you receive a message on your comment wall, you will need to click the link to "comment back" under the message. This will bring you to the other persons comment wall where you can leave a reply to their comments. Below I have noticed that you have left messages for other people on your own comment board. Most likely they would not see that message. Try the comment back link. Don't worry, we are all still learning the site.. After you get the hang of it, it is easy. Regarding your questions to me, I am really not sure how much traffic the Fashion Week Photos site receives. In all honesty, I do not track stats on that site. If you type "fashion week photos" in google it comes up at the top of the list. That is all that matters to me... Anyway, it certainly can not hurt to add photos on this site, but that is entirely up to you. After you shows, just let me know at that point.

At 3:23am on July 5th, 2008, Emma Ponsonby said…: The UK retail market is also changing but we are seeing a growing interest in ethical fashion, organic cotton, fair trade ranges etc, especially with the high street stores. I think there are so many high street stores all selling similar items, that as the market drops they are going to need to get creative to compete in the market. The prediction is for a lot more little boutiques to pop up on the UK high streets in the next few years, but also remember the prediction for 40% of all retail spend to be done online by 2012 - you should look into this in the US as if its only four years away now is a great time to get into this market.

Have you researched where else you might want to look at expanding?

Emma.

At 5:24pm on July 4th, 2008, lanvy-nyc said…: Business is aweful in the US. Retail market is down...which means consumers become more concerned with price and less concerned with the environment. I had researched and had put together a line of MILK sweaters... but this is now on hold for the US market.

Besides Vietnam and the US, Im hoping to expand elsewhere.

At 5:39am on July 3rd, 2008, Emma Ponsonby said…: Thank you for the offer. The show is not until November but we could possibly do something then. What coverage do you get with the photos on your site, and what is your average monthly number of site hits?

Right now our focus is sponsors, more our smaller sponsors, the major sponsors are in progress but its the £5000 - £10'000 sponsorships quota we are seeking. If you have any suggestions for companies that are supporting an ethical future for fashion do let us know.

Regards,
Emma.

At 2:25pm on July 2nd, 2008, Apparel1 said…: Welcome to the fashion industry network.

I see from your site that you have a fashion show. If you provide me with photos, I can possibly create a section for your event at the Fashion Week Photos website. If you have interest let me know.

If you have any questions about this fashion network, please let me know.