Replies to This Discussion

Permalink Reply by Kate Aliberti on September 4, 2007 at 11:23pm

i don't know much, but i do know some...

you want to attect the "it" people... i will tell you how i did it my small metropolis.

backround: i started working for my boss a little under four years ago. at the time, she was the "go to" person at the store, since she knew all the fashion things, having been to market and all. then i got hired.

my strategy for selling is simple.

TELL THE TRUTH, but in a nice way,

after six months, it went from the owner being the "go to" person to me. let me tell you how this happned.

when one of the customers came in and asked for the owner (who was never there), i said that i was her designated replacement. lomg story short, i was there to serve the weekly customers instead of her, who they all came to see. in the beginning, for the first six months, i was left with a bunch of customrs that were unhappy to see me.

and then after about a year, theses customers would gladly ask for me instead of the owner. this is because i would gladly let them walk out of the store buying nothing, letting the lady know that the item did not suit them. it was hard for the first year, but the i started getting acknwoledgement with the ladies who lunch (the hardest segment to convert) that i was the one person that would tell thm the truth. and i did. because i did not want someone walking out of my store, with a bad outfit, blaming it in me.

the moral of the storyy:
tell someone (politely) that the outfit/tee/whatever is not to thir body type. it will take a while, but then you will get customers that would not even think were imaginable to seek you out.. and then you could become a stylist.

i have proven it true.

k

▶ Reply to This

Permalink Reply by Brooke on September 7, 2007 at 6:27am

I totally agree about telling the customer the truth, even if it means not getting a sale.

I worked in the largest high end department store in australia for 10 years going up through the levels and it didnt matter when i was the casual sales person, or when i was the manager, if you dont tell the truth the customer will never come back and will tell their friends the same thing. Customers dont want pushy sales people who will sell them anything to make the daily budget. I know its hard sometimes when bosses are on your back but it is worth it in the long run.

final thought
"I would not want a sales person telling me it looks great, to then get it home and the whole family thinks its gross and then you are stuck with it or have to return it"

▶ Reply to This

Permalink Reply by Sean Kwan on November 24, 2007 at 3:14am

Dude your designs are awesome!

I'm new to this so I can't offer suggestions for getting your brand out but I'm sure when people find out about your T's they will flip!

Well done mate.

▶ Reply to This

Permalink Reply by Monika on January 29, 2008 at 7:12pm

If you want help with PR, check this out...

My Fashion Initiative is a company that specializes in international trade with a focus on the fashion industry and the industries that make fashion happen. From starting a new company to arranging financing for distribution around the world we are here to help. Our Starter package includes everything from business plan writing services to e-commerce and line sales repping.

I would love to speak with you more about your business and the goals you have as far as merchandising and production go as well as whether or not you have an interest in expanding internationally. Please contact me at susan.baker@myfashioninitiative.com, and we can go from there!

▶ Reply to This

• 1
• 2