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Straight Up Nostalgia With A Twist, The Fabric of My Life Campaign Blends Familiar Music with Modern Fashion With Video

As the country faces the cold, harsh realities of the global financial situation, Cotton Incorporated delivers consumers a soft, comforting bit of nostalgia, with a modern twist. The research and promotion company for U.S. cotton growers and importers has revived its memorable "the touch, the feel of cotton" music, reinterpreted for today's consumers by three young vocalists: Zooey Deschanel, Jazmine Sullivan, and Miranda Lambert. The new television commercials, created by DDB New York, began airing on April 5, 2009 as part of a marketing strategy that also includes print and Internet components.

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