You Ask, Liza Answers: What’s In A Name?

As you may have heard—our CEO and fashion industry expert Liza Deyrmenjian is answering your questions about the fashion biz. (Just follow and tweet @afingofashion to ask your question whether it’s on sourcing, production, or costing). We received a great question from FashionCrazy.net (aka @FashionCrazy__) on the importance of branding and marketing. The designer and blogger is asking for feedback on her own logo for her clothing line.

“So, you may or may not know that my clothing line is called AvA, pronounced “Ayva”, but as I’ve traveled down the road into the Fashion World, I’m wondering whether this name is strong enough,” she wrote.

Well as promised, we tapped our CEO for thoughts and suggestions, and here's what she had to say...

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