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Wrapsew provides a powerful platform for any fashion enthusiast that wants to start a fashion brand. And yes - that includes creating a handbag brand as well. But, there are several steps you have to go through before launching in order to guarantee that your brand will prosper. Of course, you believe in your brand, but you have to make sure that your brand fits in the market to assure success.

In my opinion, the most important step is research. In 2015, you don’t have to hire any marketing representative to research for you since you have the best free resource - the Internet. So, take some time to browse and see where your brand can fit in the market. 

Research some information about different brands or types of handbags in great detail. What makes these handbags unique? What do customers like about these brands? What’s special about big brand name handbags? Are there emerging brands that are similar to yours? If so, who is your competition? What will draw customers to your brand instead of the competitors? By researching the answers to these questions, you are really exploring the business part of your startup brand. Having amazing designs and ideas for you brand is very important, but without the business aspect, it’s impossible to succeed in the fashion industry. When it comes to manufacturing or opening a new store, this is Wrapsew expertise come in. So while it may seem like doing research on your own is a lot of work, in reality some of the main elements you don’t have to worry about since Wrapsew experts will be of assistance. 

After the research it’s time to focus on your brand. In order to grow your handbag brand and prosper, you have to know everything about your product. Seems pretty obvious, but some emerging brands fail only because their product isn’t clear to the customers. For example, if you want your handbags to be high-end design, then the material and price have to go together. If your handbags are not real skins or leather, but yet your price is high you can understand that customers will not be drawn to purchase. Once you know where you want your brand to stand in the market, then it’s time for Wrapsew professionals to do the rest.

 When it comes to sourcing and manufacturing it’s vital that you trust the individuals who will be managing these parts. However, on many occasions manufacturing takes place overseas and it’s difficult to supervise how your designs are being created. This can result in extra costs for traveling out of the country or hiring a middleman to communicate your ideas to the manufacturer. If the material isn’t what you had in mind or the stitching is off, this will lead to unnecessary costs and loss of time. These mistakes can be avoided since Wrapsew designers can help you source and find you the best manufacturer to fit what you’re looking for.  

wrapsew.com solves the fashion/apparel industry’s global sourcing problems by offering an A to Z web-based international crowdsourcing platform with reputation rating system specifically developed for the fashion/apparel industry, the first of its kind. Starting your brand can be overwhelming and difficult, but Wrapsew eliminates these stress’s and creates a fast, proficient, very effective, very healthy online competitive international crowdsourcing marketplace and environment with a sound reputation rating system along with the WMT guarantee from our screened preferred makers/suppliers. It’s time to stop worrying and start creating your dream handbag brand that will blow everyone away!

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